Paramount Property has launched the second edition of the Paramount Cup 2026 pickleball tournament.
It runs from October 22 to 25, 2026, at the PLAYA Racquet Club @ PARC Subang, targeting over 900 players, an increased total prize pool of over RM110,000, eight new youth categories (U10, U12, U14, and U16 co-ed/boys singles and doubles), and an official APP Asia qualifying pathway.
Extending its impact beyond the courts, Paramount Cup 2026 will also turn every registration into an opportunity to give back. Part of the registration proceeds supports the Shelter Home for Children, matched by Paramount Property.
The event features a three-day weekend community bazaar alongside the matches, offering food, interactive activities and family-oriented entertainment.
Paramount Corp Bhd deputy group chief executive officer Beh Chun Chong highlighted the company’s community-centric development philosophy of promoting active lifestyles and wellness initiatives such as the Paramount Cup pickleball tournament series.
“At Paramount Property, our promise of being The People’s Developer shapes everything we do. It inspires us to create places where people can live well, stay active and build meaningful connections.
“The Paramount Cup is a natural extension of this commitment, bringing people of all ages together through sport, wellness and shared experiences,” he said at the launch for the event on Aug 18, 2026 at PLAYA Racquet Club @ PARC Subang.
“This year, we are taking the tournament even further with a charitable initiative. It reflects our sustainability commitment to Enriching People and Communities by creating opportunities for every participant to contribute towards a meaningful cause, demonstrating how small actions, when multiplied across a community, can create lasting social impact,” Beh added.
Paramount Cup 2026 is officially an APP Asia Tour Kuala Lumpur Qualifier Series stop.
The Association of Pickleball Professionals (APP) is one of the world’s leading professional pickleball organisations. The designation gives local players a genuine pathway to the international stage – players who perform well at Paramount Cup will not only compete for medals and prize money, but also earn a shot at qualifying for APP’s wider tour.
Registration opens on August 15, 2026, with early bird pricing running until Sept 5, 2026, offering 15% off standard entry fees. Entry fees for adult categories are set at RM360 per team or RM200 for Open Singles, while junior categories are priced at RM150 for Singles and RM300 for Doubles.
