Nescafe Malaysia has launched a new Espresso Concentrate, a premium liquid coffee designed for effortless cafe-style cold coffee at home.
Available in three flavour variants – Black, Sweet Vanilla and Velvet Mocha, the Espresso Concentrate is aimed at Gen Z and younger consumers who prioritize customization, convenience and high-quality cold coffee experiences.
The concentrate dissolves instantly in cold milk, water or plant-based alternatives, allowing users to customise and experiment with flavours in a way that fits their lifestyle.
The global coffee market is undergoing a structural shift with 32% of coffee consumed out-of-home now served cold and this segment is growing by 15% over the past four years.
Younger consumers are leading the shift towards this trend, favoring the coffee for its ability to be customized and its alignment with a modern lifestyle.
Made from selected Arabica and Robusta beans, this convenient concentrate delivers a rich, bold taste in seconds simply by mixing with water, milk or dairy alternatives.
The product is produced at the Sri Muda factory in Shah Alam, a certified halal manufacturing hub and Nestle’s first coffee concentrate site in Asia, strengthening Malaysia’s role in Nestlé’s regional innovation and manufacturing network.
With its ready-to-mix format, the Espresso Concentrate is designed for immediate, easy mixing for iced lattes, iced americanos and other customized trendy creations, delivering 10 to 16 servings per bottle.
Nestle Malaysia, Singapore and Brunei chief executive officer Juan Aranols said the Nestle Espresso Concentrate is set to tap into the fast-growing cold coffee segment and Gen Z’s preference for personalized and creative “cold coffee” moments.
“We are creating new platforms for future growth while bringing more convenient and enjoyable coffee experiences to Malaysians.
“We are also honoured to have been selected as one of the main manufacturing sites for this important innovation globally,” he said.
The launch event, held on April 30, 2026 at GSC Aurum Theatre, The Exchange TRX, Kuala Lumpur, featured an immersive experience, including themed desserts and mocktails, paired with a “The Devil Wears Prada 2” screening.
