PRISM+, a Singaporean-founded consumer electronics brand, has appointed Malaysian-born Jonathan Wong, former head of Uber Ridesharing, as its new chief executive officer, effective March 2026.
The leadership appointment, which will see founder Jonathan Tan transition to executive chairman, is part of the brand’s strategic plan to strengthen its leadership structure and accelerate growth.
The company said Wong brings extensive leadership experience from Uber, CloudKitchens, and Habyt, as well as earlier roles in investment banking and management consulting across APAC.
“His experience in scaling high-growth technology and consumer businesses across diverse markets will be pivotal to the company’s success as PRISM+ strengthens its domestic and international presence,” said the statement.
“As CEO, Jonathan Wong will lead PRISM+’s strategic expansion, expanding its presence beyond Singapore and elevating its product ecosystem from smart TVs and monitors to a full suite of smart home appliances with a clear focus on the PRISM+’s mission of providing premium technology and exceptional experience to all,” it said.
Newly appointed CEO Wong expressed gratitude and excitement to lead the company into its next chapter.
“It’s an incredible privilege to help lead PRISM+ into its next chapter. The brand has built a powerful foundation as a ubiquitous consumer brand and my focus will be to scale that success across our expanding range of smart home technology: combining award-winning service excellence, product innovation and unbeatable value to strengthen the company’s position as the region’s leading smart home technology brand,” he said.
Meanwhile, as executive chairman, Jonathan Tan said he will focus on shaping the long-term destination of the company. He will channel his energies into growth, R&D and new product development, driving the pipeline of innovations that will define PRISM+’s next chapter – ensuring strategic vision and brand continuity across markets.
“PRISM+ has always stood for quality, trust and accessibility: a Singapore-born brand built on the belief that world-class technology should be within everyone’s reach.
“From our signature TVs, monitors and air conditioners to new product lines such as washers, vacuums and a wide variety of other smart home essentials, we’re redefining what affordable innovation looks like in every home,” he said.
“Working with Jonathan Wong, I’m confident PRISM+ will elevate these categories and continue to deliver exceptional value to households everywhere,” he added.
Since its entry into the Malaysian market, PRISM+ has maintained double-digit year-on-year growth and expanded its business beyond e-commerce platform.
Today, the brand operates 10 retail outlets across major malls nationwide, including Sunway Pyramid, Sunway Velocity, IOI City Mall Putrajaya, Queensbay Mall, Setia City Mall and AEON Mall Tebrau City.
PRISM+ will strengthen its presence with the opening of a new outlet at Imago Shopping Mall in East Malaysia, marking a significant milestone in the brand’s regional expansion.
The growing retail footprint reinforces PRISM+’s position as one of Malaysia’s fastest-growing home technology brands, meeting the rising demand for premium-value TVs, monitors, air conditioners and home appliances.
