Watsons Malaysia has officially launched Tru Niagen, the No.1 NAD+ supplement from the USA, designed to support cellular repair, energy and metabolism.
Globally available in the US, Hong Kong, Singapore and China, Tru Niagen’s presence in Malaysia offers Malaysians access to advanced NAD+ boosting technology.
The premium health product features the patented ingredient Niagen (nicotinamide riboside chloride), specifically designed to increase NAD+ levels.
Tru Niagen features Niagen (nicotinamide riboside chloride), a patented and clinically proven NAD+ precursor that increases NAD+ levels, which decline with age.
As an essential coenzyme present in every living cell, NAD+ (Nicotinamide Adenine Dinucleotide) is vital for cellular energy production, DNA repair and cellular resilience.
As NAD+ levels naturally decline with age, decreasing by as much as 65% between the ages of 30 and 70, targeted supplementation to restore NAD+ to youthful levels has become increasingly relevant in supporting long-term vitality and healthy ageing.
Watson Group Health and Beauty Asia chief operating officer and Watsons Malaysia managing director Caryn Loh said Watsons remains committed to making trusted, science-backed health innovations more accessible to Malaysians.
“The exclusive introduction of Tru Niagen reinforces our role as a trusted health and wellness partner, empowering our customers to take a proactive approach towards ageing well, maintaining vitality and living better every day,” she said.
Adding scientific credibility to the launch, Niagen Bioscience chief scientific advisor Dr Charles Brenner highlighted the importance of NAD+ in overall health.
He said, “NAD+ is fundamental to how our cells produce energy and repair themselves. As we age, declining NAD+ levels can affect cellular efficiency. Tru Niagen, powered by patented Niagen, is designed to increase NAD+ levels in a scientifically validated way, supporting cellular health and overall vitality from within.”
Nicotinamide (a form of vitamin B3) plays a role in helping the body utilise energy from food, contributing to daily vitality and general wellbeing. The ingredient is supported by global regulatory approvals, including Malaysia’s National Pharmaceutical Regulatory Agency (NPRA).
The launch event featuring Malaysian squash legend Datuk Nicol David took place at 1 Utama Shopping Centre, Petaling Jaya on April 30, 2026.
She has been revealed as a “Friend of Tru Niagen,” collaborating with the brand to promote healthy aging and vitality. She shared her personal journey towards better health and longevity.
“Throughout my career, maintaining energy, resilience and recovery has always been essential to performing at my best. Today, my focus is on long-term health and staying active for years to come. Tru Niagen supports that journey from within, helping me stay energised, resilient and ready for whatever comes next,” she said.
Tru Niagen is positioned as a daily health solution to support energy utilization, cellular repair and healthy aging.
Each capsule of Tru Niagen contains 300mg (30 vegetable capsules) of Niagen (Nicotinamide Riboside Chloride).
The product is halal-certifiedand priced at RM289.00.
It is now available exclusively at Watsons stores nationwide and on Watsons Online.
