Tropicana Corp Bhd has unveiled its new development Tropicana WindCity in Genting Highlands and the improved T Privilege loyalty programme.
Tropicana Windcity is a 596 acres township strategically located at the mid-hill of Genting Highlands, and comprises three masterplans: Tropicana Grandhill, Tropicana Paradise and Tropicana Avalon, spread across 112 acres, 308 acres and 176 acres respectively.
Tropicana group managing director Dion Tan said the group plans to build a holistic retail, recreational and residential oasis at Genting Highlands mid-hill.
“Tropicana WindCity is envisioned with Tropicana Paradise as the catalyst, offering an entertainment haven at the heart of the township. This vibrant blueprint will chart a new growth horizon for our group as well as marks our first marketing expansion into the international market across the Asia Pacific region.
“We have already registered interest from various companies, underscoring the rising interest in our highland development,” he said.
The highland development will be anchored by Tropicana Paradise, comprising 308 acres of commercial and residential components as well as a 38 acres integrated entertainment hub with proposed branded serviced residences, five-star international branded hotels, theme park and shopping mall.
The hub’s pull factors include 1 million sq ft of retail spaces and 1.5 million sq ft of entertainment attractions, with planned amenities such as an indoor theme park, convention centre, multi-level glass tower and international themed gardens and dining facilities.
Tropicana WindCity will also be complemented by Tropicana Grandhill, a 112 acres city with evergreen lifestyle offerings such as a proposed wellness hub and silver hair village; and Tropicana Avalon, a 176 acres township envisaged with serviced and branded residences, hospitality facilities and a villa resort, along with a proposed forest park and eco adventure components.
Tropicana WindCity will also be looking at adopting sustainable modes of transportation such as cable car and electric tram systems, as well as elevated pedestrian walkways.
The improved T Privilege loyalty programme anchored by the Tropicana 360 mobile app, offers more rewards and benefits to its property purchasers and the community across the group’s ecosystem.
Introduced since 2011, Tropicana Privilege Card was the first property loyalty programme introduced by the group.
Tan said the group continues to innovate its market engagement efforts with the enhanced T Privilege reward ecosystem.
“In line with our digital initiatives, members can also access their T Privilege membership through our Tropicana 360 mobile app.
“To welcome more members to experience our Tropicana benefits, we have also introduced the Privé tier for members of the public. They can join by simply downloading and registering through our Tropicana 360 app. This upgraded functionality serves to connect with our purchasers and the community while enhancing and streamlining our rewards ecosystem,” he said.
The new T Privilege has five tiers of membership (privé, priority, gold, platinum, diamond), offering incentives such as special rebates on property purchases, referral cash rewards, priority invitations to launches and lifestyle events, special privileges at Tropicana Golf & Country Resort (TGCR) and complimentary lifestyle updates through Tropicana Magazine.
Members can also enjoy lifestyle rewards with T Privilege merchant partners, including fashion, dining, fitness, home & living brands at Tropicana Gardens Mall, TGCR, Courtyard by Marriott and W Kuala Lumpur.
Through T Privilege, Tropicana members can enjoy special rebates to their next property purchase and experience a host of benefits when they dine, play or stay in Tropicana’s affiliates, from retail and golf resort to hospitality.
