The first-ever Heineken Hotel Takeover event took place at KLoé Hotel in Kuala Lumpur from July 23-24 and 30-31, 2022 as part of Heineken’s Take the First Sip campaign.
Fresh experiences were unlocked and exciting memories were made over the past two weekends as more than 1,500 attendees were taken on a journey of discovery and exploration while getting their fill of cross-genre music, contemporary art, wellness pursuits and culinary delights.
Guests were treated to a host of experiences which included five specially curated secret rooms that were transformed into immersive interpretations of Heineken’s 5-star brewing principles such as 100% pure ingredients, pure malt, horizontal brewing, Heineken’s unique A-yeast and a pouring room to try their hand at a Heineken Star Serve.
At the Heineken studio, guests moved to high-energy HIIT and dance classes accompanied by specially curated playlists, and unwound themselves with relaxing yoga classes, all in partnership with Oxygen KL.
A curated menu of Dutch-themed food at the Heineken Kitchen in Monroe and by the pool satisfied their cravings while exploring the Heineken Hotel playground.
Guests were invited to choose from a specially designed menu featuring mouth-watering burgers, delectable spicy chicken poppers, fries and other delightful bites – all of which were perfectly paired with a refreshing Heineken.
From DJs spinning crowd favourites in the hotel lobby to local artists jamming by the poolside, cross-genre music was a core component of the entire event and also presented the key highlights of the hotel takeover.
As the sun set, the Heineken basement came to life with invigorating beats from popular DJs such as Bad Habits, Bass Agents and BATE to party the night away.
Guests who chose to stay the night at the Heineken Hotel Takeover were also treated to Heineken-themed staycation rooms that offered exclusive Heineken merchandise for guests to take home as tokens of a weekend to remember.
