OldTown White Coffee is introducing two new white coffee flavours, namely ‘OldTown White Coffee Salted Caramel Flavoured’ and a kopitiam-inspired coffee aptly named ‘OldTown Smooth Roast Less Sugar Kopi’.
The Malaysian brand also announced a packaging refresh for its its iconic logo and pack design.
“The OldTown brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. OldTown White Coffee still uses our time-honoured ‘3-bean-blend’ recipe,” said Jacobs Douwe Egberts Malaysia general manager Fiona Tan.
A buttery, savoury and contemporary dimension is added to the White Coffee range for the OldTown White Coffee Salted Caramel Flavoured.
While the OldTown Smooth Roast Less Sugar Kopi uses microground coffee to recreate the original taste of rich and robust ‘kopitiam kopi’, boasting a thick, velvety layer of crema.
Tan said OldTown White Coffee is also celebrating Malaysian heritage with a refreshed look.
Every pack of OldTown White Coffee features an updated illustration of Ipoh from yesteryear that pays homage, not just to the birthplace of White Coffee, but to the fact that OldTown White Coffee continues to be produced there today.
“In Asia, food and drink is an important part of our heritage and culture. Good food and drink are worth taking the time to make and certainly worth bringing people together to enjoy.
“OldTown has always prided itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times, this is what makes OldTown a true original,” added Tan.
The new OldTown White Coffee variants are now available at major grocery retailers across Malaysia. Consumers can also purchase online via OldTown flagship store on Shopee and Lazada.
In celebration of this new era, OldTown is also giving away complimentary OldTown Trial Packs and 20% discount upon purchase of selected OldTown mixes coffee packs via participating outlets and online stores. The promotion runs from now until December 31, 2022.
