MR. D.I.Y. Group (M) Berhad and Touch ‘n Go Group announced they have entered into several strategic collaboration initiatives to enhance customer experience across multiple on-line and offline channels.
In a joint statement, the companies announced that the collaboration initiatives to be rolled out in stages will provide greater convenience for customers across MR D.I.Y. and Touch ‘n Go on-line and off-line channels.
MR D.I.Y chief executive officer Adrian Ong, said the company is constantly looking for new and innovative ways to make MR D.I.Y. more accessible to more customers nationwide.
“This partnership with Touch ‘n Go is a major step in making shopping at MR D.I.Y. cashless and rewarding. More importantly, the move makes shopping at MR D.I.Y. even more convenient by taking our promise of “Always Low Prices” right into the screens and devices of customers.
“This is a major milestone in our aim of becoming the nation’s preferred retailer, and we thank the Touch ‘n Go team for making it happen,” he added.
The pact will allow the 16 million Touch ‘n Go eWallet users to browse Mr DIY’s catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice. This initiative will be launched in the third quarter of this year.
Shoppers can already top up their Touch ‘n Go cards at all MR D.I.Y. stores as well as use their Touch ‘n Go eWallet to make payments for purchases in-stores and online shopping via e-commerce website www.mrdiy.com.my.
As part of this round of collaboration initiatives, MR D.I.Y’s customers who pay using Touch ‘n Go eWallet in-store or on-line will enjoy attractive promotions and discounts as part of an enhanced loyalty offer.
In addition, the collaboration also includes several analytics and personalisation initiatives in the near future that will see Touch ‘n Go eWallet users access tailor-made offerings on MR DIY’s online and offline channels.
Touch ‘n Go Group group chief executive officer Effendy Shahul Hamid said winning today’s business environment requires forging strong partnerships with like-minded brands in order to deliver clear value propositions to customers and users.
“We think that we have a perfect partner in Mr D.I.Y, and together we hope to pave the way for superior offerings for both our sets of customers.
“Touch ‘n Go and MR D.I.Y. are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain,” he said.
The collaboration between Touch ‘n Go Group and MR D.I.Y. will also apply to MR D.I.Y’s spin-off stores of MR DOLLAR and MR TOY.
Touch ‘n Go Group and MR D.I.Y. have committed to work together to explore the best ways to give back to the community at large as part of their corporate social responsibility programmes.
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