A total of 60 individuals and organizations made it into the list for the 2022 Malaysia Fashion, Modelling and Pageant Awards (MFMPA), organized by the Miss Malaysia Kebaya (MMK) organization.
The awards recognized candidates whose excellent work and achievements have made a significant and meaningful contribution in the field of fashion, modeling, pageantry and related industry on the nation throughout the year.
The event, supported by the Ministry of Tourism, Arts and Culture (Motac), was held at Parkroyal Collection Kuala Lumpur on Jan 16, 2023, and officiated by Motac policy division (culture) secretary Dr Tan Awang Besar, alongside National Film Development Corporation Malaysia (Finas) chief executive officer Prof. Dr. Md Nasir Ibrahim.
In its 3rd instalment this year, MFMPA 2022 recipients at the awards ceremony included Malaysian deejay Leng Yein, singer and actress Wani Kayrie, hip-hop artiste Asyraf Nasir, singer-songwriter-creator Malaysian sibling duo “Pong Pong”, actress Adeline Tsen and B-boy and fashion influencer Kid Inn.
The night also honoured 10-year-old model, dancer and singer Loh Elyn with the ‘Child Icon Award of the Year 2022’ and South Korean singer Jang Han-Byul who received the ‘Outstanding International Entertainment Artiste of the Year 2022’ Award.
Among the Malaysian companies recognized for their innovative efforts and contributions were Nicsmann, Dking, MD Pharma and D’Tandoor.
Malaysia Bumiputra Designer Association (MBDA) founder Bon Zainal and Miss CosmoWorld founder Carrie Lee are two of the ten judges sitting on the panel.
The awardees were assessed based on innovation, integrity, objectivity, impartiality and transparency.
Md Nasir in his speech called upon MFMPA ambassadors representing the respective industries to illustrate Malaysia’s diverse cultures, traditions and talents on a global scale.
“Moving forward in 2023, Finas is working hard to export our local talents and content overseas to showcase our stunning cultures, traditions and the overall beauty of Malaysia.
“I believe that Malaysia is not far from reaching its full potential, and we are delighted to have endeavors such as MFMPA that could nurture and grow the industry through various means.
“Ambassadors of MFMPA play the crucial role of representing Malaysia on an international scale, and I am very excited to see the positive outcome that we can bring as one nation, working together,” he said.
MFMPA founder and president Dr Jason Hee said in his welcome address that the 2022 MPMPA award offers recognition as the year’s best industry players.
“MFMPA 2022 aims to promote the best of what Malaysia has to offer by recognizing significant contributors to fashion, modeling and pageantry. In doing so, we hope to generate a tremendous demand for Malaysian talents, products and services across the globe by leveraging the influence of local ambassadors that were recognized at the main event,” he said
Hee added: “We aim to continue pushing boundaries to promote Malaysia as a venue of tourism with the activities we have all year round. As we collaborate with Vietnam and the Philippines this year, I cannot wait to start working with other neighboring countries in the following year to develop the local fashion industry and the supporting segments.”
Having announced its expansion to the Asean region for its next edition, the MFMPA 2022 will serve as a benchmark for MMK to spearhead the industry by popularizing local industry players in the neighboring countries. This ultimately enables other countries to utilize Malaysia’s best offerings, thus, creating more opportunities for local players across numerous fields.
In conjunction with the Lunar New Year, a lion dance ceremony was held at the beginning of the evening to create a festive atmosphere and bring prosperity, joy and successful achievements for the new year.
During the event, female guests dressed up in traditional dresses and cheongsams to usher in the Year of the Rabbit in style.
A Chinese New Year Fashion and Talent Show was also held and showcased Malaysian traditional Chinese costumes.
The MFMPA Gala Night 2023 was also attended by Tourism Malaysia international promotions (America, Europe & Oceania) senior director Dato’ Dr Ammar Abd. Ghapar, Motac former secretary-general Datuk Rashidi Hasbullah, Branding Association of Malaysia president Datin Winnie Loo, MBDA founder and renowned fashion designer Bon Zainal and Selangor Fashion Week founder and MMK co-founder Nicole Fe Lynne.
.){kind=link}