The Malaysian Association of Tour and Travel Agents (MATTA) and BASE Malaysia formalised their collaboration by signing of a Memorandum of Understanding (MoU) at the MATTA Fair April 2026 to promote safe, sustainable adventure tourism.
The partnership aims to boost thrill-seeking tourism, with highlights including the World Base Cup 2026 at Merdeka 118.
The MoU was signed by MATTA president Nigel Wong and BASE Malaysia president Dan Lee Chee Song, and witnessed by MATTA KL Chapter chairman Venkatesvarrao Malla Naidu and SkyVenture International Sdn Bhd president Jacinta Lee.
The collaboration marks a significant step towards positioning Malaysia as a leading destination for adventure tourism, combining MATTA’s extensive tourism network with BASE Malaysia’s expertise in extreme sports and BASE jumping activities.
Under the partnership, both parties will work together to organise and promote key tourism and adventure events scheduled for August and September 2026. These includes the highly anticipated World Base Cup 2026, set to take place at Menara 118, with the Bazaar MATTA event held concurrently at Stadium Merdeka.
The MOU aims to elevate safe, responsible and sustainable adventure tourism in Malaysia, fostering greater visibility and engagement among local and international travellers.
MATTA president Nigel Wong said the collaboration reflects MATTA’s commitment to diversifying Malaysia’s tourism offerings and tapping into the growing global interest in adventure tourism.
He added that by working with BASE Malaysia, MATTA aims to create impactful experiences that attract new segments of travellers while ensuring safety and sustainability remain at the forefront, including through initiatives such as the Bazaar MATTA led by the MATTA Kuala Lumpur Chapter.
BASE Malaysia president Dann Lee Chee Seong expressed his enthusiasm for the partnership, highlighting that the collaboration will bring world-class BASE jumping events to Malaysia. He added that it will not only showcase the country’s iconic landmarks but also strengthen Malaysia’s position as a leading hub for adventure tourism.
As part of the collaboration, both parties will also undertake joint promotional efforts, including marketing campaigns, social media engagement and media outreach to maximise awareness and participation in the upcoming events.
The MOU, effective until December 31, 2026, reflects a shared vision to drive innovation and growth in Malaysia’s tourism industry, particularly within the adventure tourism segment.
