The recently-concluded Maggi “Jom Masak & Berkongsi Bersama” campaign which celebrated the Tadau Kaamatan and Hari Gawai festivities in Sabah and Sarawak respectively, has raised RM42,437 in aid of the underprivileged communities.
Proceeds from the campaign will be channeled equally to three organizations – the Malaysian Red Crescent Society in Sabah, as well as Hope Place and Special Needs Society Kuching in Sarawak.
The beneficiaries will receive upgrades to their existing living facilities as well as contributions including furniture, food and household supplies, which will be distributed to members and communities in need, including people with intellectual disability and welfare homes.
“The response to the Maggi “Jom Masak & Berkongsi Bersama” campaign has been amazing as we’ve received a total of more than 400,000 contest entries.
“Through our campaign partnership with the charity homes, we will now channel the raised funds to these deserving communities as part of our corporate social responsibility (CSR) activation and thus mirroring the hope, humanity and spirit of the Harvest Festival,” said Nestle (M) Bhd’s Maggi business executive officer Geetha Balakrishna.
Sabah Malaysian Red Crescent Society chairman Datuk Asnan Yunus Chung thanked Maggi for the contributions and assured that the aid will be put to good use.
“The funds will be used to improve the conditions of our transportation vehicles to ensure we are able to efficiently deliver food and other critical supplies to the underserved communities, especially in the rural areas,” he said.
Special Needs Society Kuching president Joseph K L Chuo said the contributions received via Maggi will be used to upgrade the condition of its operation centre, which directly benefit individuals with learning disabilities within the community.
The Maggi “Jom Masak & Berkongsi Bersama” campaign ran from May 1 to June 30, 2022, with Maggi contributing RM0.10 for every contest entry received.
A 40-year-old woman from Sabah, Rabiyahton Diwa, and a 57-year-old man from Sarawak, Mohamad Shamsuddin Sanusi, were announced the Maggi “Jom Masak & Berkongsi Bersama” contest grand prize winners to drive home a Toyota Hilux Double Cab 2.4E (AT) 4X4, each.
Meanwhile, four runners-up from the two states received cash prizes of RM2,000, each.
