The winning ways continued for Heineken Malaysia Berhad as it once again bagged three awards – two golds and one bronze – at the recent Putra Brand Awards 2022.
The brewery company struck gold where its brands Heineken and Tiger Beer won the Gold Award, while Guinness achieved the Bronze Award.
These new wins bring the total awards tally to 39 since the inception of the Putra Brand Awards in 2010.
“We owe a huge thank you to all our consumers for their incredible support of our brands. Without a doubt, we could not have done so without the passion and commitment of our One Strong Winning Team that always delivers their best to our consumers.
“Together, we are guided by Heineken’s purpose, which is to brew the joy of true togetherness to inspire a better world,” said Heineken Malaysia managing director Roland Bala.
Meanwhile, Heineken Malaysia marketing director Willemijn Sneep said, “We are proud to celebrate yet another triple win at the prestigious Putra Brand Awards, further demonstrating our commitment to delivering premium, world-class brands.
“At Heineken Malaysia, we put our consumers first by not only meeting but exceeding their expectations through exciting and meaningful campaigns.
“As our brands adapt to the evolving landscape, we strive to be more creative in anticipating our consumers’ needs.”
Last year, Heineken launched its When you Drive, Never Drink (WYDND) campaign, encouraging consumers to pledge to never drink when they drive. The campaign garnered more than 3,000 consumer pledges, as well as over 100 industry pledges advocating responsible consumption.
Another highlight in 2022 is the Heineken Hotel Takeover at KLoé Hotel where consumers were invited to immerse themselves in a Heineken-themed hotel experience through a variety of music acts, art installations, culinary delights and fitness classes.
In the Lunar Year of the Tiger, Tiger Beer launched its ‘The Year We Roar Together’ CNY campaign, encouraging fans to pursue their dreams and goals in 2022.
Tiger Beer also hosted the Tiger Street Food Festival, providing Tiger fans and fellow street food lovers with an ultimate street food experience and activities.
Another key campaign last year was the launch of Tiger Crystal Fire Starter platform to help fans discovered new passions and explored activities such as bouldering, rollerblading, dancing, jump rope and freestyle football.
Tiger Beer also hosted a series of epic live viewing parties for football fans of the sport with its ‘Cheers to the Bold’ Campaign.
Meanwhile, Guinness Malaysia hosted the Guinness St. Patrick’s Festival 2022 to reward fans with exciting activities and attractive prizes.
The brand introduced Guinness Draught in a Can and launched the House of Guinness – a hub that allows fans to immerse themselves in the world of Guinness.
Guinness Malaysia also launched its first-ever flagship outlet, Arthur’s Storehouse where fans can enjoy a true Guinness experience with Guinness-infused food and cocktail menu, as well as exclusive merchandise.
Heineken Malaysia advocates for responsible consumption and encourages consumers to enjoy responsibly and to not drink and drive through its commercial and marketing activities.
Heineken Malaysia’s products are strictly for non-Muslims aged 21 and above only.
