Foodpanda launched the Share The Meal initiative together with the United Nations World Food Programme to feed communities in need via an in-app meal donation option.
The donation feature is now live in Malaysia, ahead of World Hunger Day on May 28, 2022.
foodpanda Malaysia managing director Sayantan Das said that the initiative could not have come at a better time, especially with an alarming number of people experiencing the most extreme forms of hunger globally.
“As an industry leader, we play an important role in making change and we believe that this change has to begin with us. However, we recognize that we alone cannot eradicate hunger, hence why we have decided to work with United Nations and introduce this Share The Meal initiative.
“Food and groceries are an integral part of our business and we would like to do our part to make this basic necessity as accessible as possible to those in need.
“By integrating the micro-donation feature into our app, our customers are able to effortlessly contribute to the programme.
“Through this, we hope for more Malaysians to join us in our fight to feed hungry families around the world,” he said.
Foodpanda targets to reach 200,000 meals donated across Asia and 10 million meals globally by the end of 2022.
To donate, foodpanda users can refer to the Donate a Meal/Share the Meal banner that will be displayed on the order tracking page.
Upon clicking it, users will be shown the donation options available – RM2.50 for a child for 1 day, RM7.50 for 3 days, RM12.50 for 5 days and RM17.50 for 7 days.
Once users select their donation, they will be redirected to the payment page and once the donation has been confirmed, they will then be returned to the order tracking page.
All donations via the foodpanda app will be channelled to United Nations World Food Programme’s food assistance projects and emergency programs across South East Asia.
This meal donation initiative is an extension of the global partnership launched by foodpanda’s parent company, Delivery Hero SE with the United Nations World Food Programme in September 2020.
As of December 2020, Share The Meal has engaged over 3.9 million users to provide 89 million meals in support of World Food Programme operations across the world.
