Tropicana Gardens Mall, the retail arm of Tropicana Corporation Bhd, has partnered with the Royal Thai Embassy and Thailand’s Department of International Trade Promotion to host Malaysia’s largest Thai festival, Think Thailand, from May 26 – June 6, 2022.
The 12-day extravaganza allows shoppers to experience the best of Thai culture, arts and food.
There will be exciting activities such as cooking and martial arts demonstrations, lively cultural performances and a Thai bazaar.
The festival features authentic Thai experiences for visitors to enjoy, as well as products from more than 50 Thai exporters at over 50 booths onsite.
Tropicana Gardens Mall group assets management division managing director Andrew Ashvin said Think Thailand can help to leverage on revitalised retail interest with shoppers and visitors in the new normal.
“Malaysians are ready to shop, dine out, and travel again, and Tropicana Gardens Mall aims to cater to this demand and provide more exciting experiences with Think Thailand.
“The festival also aligns with evolving consumer preferences for experiential engagement in retail, following shifts to digital and online platforms during the lockdown, as Tropicana continues redefining the art of shopping,” he said.
Visitors to the mall can whet their appetites with an enticing array of Thai delicacies and cuisine, including fare from Thai Select restaurants, as well as the Thailand International Halal Showcase.
Other attractions include Muai Thai demonstrations and a boxing tournament.
Thai ambassador to Malaysia Chainarong Keratiyutwong said Think Thailand catered for renewed interest in travel as borders reopen.
“We hope to showcase the finest that Thailand has to offer over the course of the event, with 50 qualified exporters and a projected RM6 million in sales during the festival.
“In addition, online and onsite business matching has been arranged, with an expected trade value of RM30 million within the year,” he said.
Thai products will also be showcased throughout the festival, including newly launched and specially priced goods, supporting both Malaysian importers and Thai exporters as economic sectors reopen.
Brands represented at Think Thailand include Jonesalid, ChaTraMue, J-Deli, HappiLuv and Hommern, featuring a diverse range of food and beverage, lifestyle and cosmetic products.
Shoppers who spend RM50 at designated outlets during Think Thailand will be eligible to join the lucky draw to win prizes such as return AirAsia flight tickets, hotel accommodation in Thailand, Oppo smartphone, Thai Select vouchers, Thai Odyssey vouchers, travel luggage and hampers.
