Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is an easy-to-drink lager with a hint of sweetness yet retaining the refreshing beer aftertaste.
Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape.
Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation.
The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences.
Get ready to immerse yourself in the world of Tiger Soju Flavoured Lager at launch party happening at Tropicana Gardens Mall Convention Centre, Petaling Jaya on May 10, 2024 from 7pm to 12am.
At the event, guests can redeem complimentary Tiger Soju Flavoured Lager, experience complimentary makeovers with experimental styles, enjoy flavoured cocktails, and take part in exciting games to win exclusive Tiger merchandise.
The event also features an exclusive pop-up by partner, MiX.STORE, where guests can try Asian snacks from the MiX.STORE x Tiger Soju Flavoured Lager space.
Guests can also catch live performances by both international and local acts such as South Korean rapper Loco with multiple platinum hits including ‘Hold Me Tight (Feat. Crush)’, ‘You Don’t Know’, and ‘Too Much (Feat. DEAN); local Youtube/dance sensations 3P, hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, as well as live DJ sets by Sherry Alyssa, Queen T and Julian.
“This exciting new addition to Tiger is created for those who are seeking for something more than the usual beer and are on the hunt for something new.
“Tiger Soju Flavoured Lager is here to shake things up in their regular drinking occasions, encouraging fans to express themselves in playful ways – it’s all about feeling the twist!
“This is why we have come up with a series of vibrant activities and immersive experiences to create exciting moments and playful adventures for our consumers,” said Willemijn Sneep, marketing director at Heineken Malaysia Berhad.
Tiger Soju Flavoured Lager is available across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants and online retail channels, including Drinkies.
For more information on Tiger Soju Flavoured Lager and the campaign, visit https://tigersoju.tigerbeer.com, as well as the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/.
Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
