Eversoft launches new shower cream range

Eversoft marketing senior general manager Saki Goh (first from left) and Eversoft ambassador Hong Kong TVB actress Priscilla Wong (centre) during the launch of Eversoft new shower cream at 1 Utama Shopping Centre, Petaling Jaya on Sept 9, 2023. – Photo: Yamchatime/Tan Kok Seng

Eversoft, a Malaysian skincare brand, has launched a new shower cream range with four fragrance varieties, promising a day-long fragrance and luxurious foam experience.

The launch event at 1 Utama Shopping Centre in Petaling Jaya on Sept 9, 2023, was graced by Eversoft ambassador, the Hong Kong TVB actress Priscilla Wong.

The four refreshing scents feature avocado, cherry blossom, yuzu and rosehip citrus.

According to Eversoft, with just a single pump, the rich foam envelops the entire body, leaving no sticky residue behind. It is perfect for the hot and humid Malaysian climate, leaving the skin feeling refreshed and velvety soft.

The inaugural Eversoft shower cream range features four refreshing scents: the iconic avocado, cherry blossom, yuzu and rosehip citrus. – Photo: Yamchatime/TTan
The official launch of the Eversoft shower cream. – Photo credit: Eversoft Malaysia
Saki Goh, senior general manager of Eversoft gives her opening speech. – Photo credit: Eversoft Malaysia

Saki Goh, the senior general manager of marketing for the Eversoft brand stated during the launch event: “At Eversoft, we hold steadfast in our belief that ‘Nature Provides All You Need for Beautiful Skin.’ Our new shower cream range epitomizes this philosophy, crafted with 100% organic plant actives and developed using cutting-edge Japanese technology, tailored to cater to the unique needs of Asian skin.

“This ensures that our products are not only skin-safe but also deliver a premium sensory experience at an affordable price range, offering an array of captivating scents.”

Goh added: “Over the years, our consumers have passionately requested a shower cream infused with the iconic avocado scent that they have grown to adore since young from our facial cleanser range, and we’ve delivered.”

During the launch event, Eversoft also introduced a facial cleanser range tailored to users in pursuit of hydration enriched with hyaluronic acid.

The new Eversoft Hydra Facial Cleanser is designed for individuals with dry skin, offering a non-sticky cleansing experience that provides both a refreshing clean and a comfortably soft feeling

Hong Kong actress Priscilla Wong shares her experience with Eversoft products. – Photo: Yamchatime/Tan Kok Seng
 
Priscilla Wong greets her fans who have been eagerly waiting for her. – Photo: Yamchatime/Tan Kok Seng
Priscilla Wong was swarmed by fans at the centre court of 1 Utama old wing. – Photo: Yamchatime/TTan
Priscilla Wong taking a selfie with her fans. – Photo: Yamchatime/Tan Kok Seng
Priscilla Wong signing autograph for fans. – Photo: Yamchatime/Tan Kok Seng

Priscilla Wong shared her personal experience and opinion using the latest Eversoft products.

She greeted her fans who have been eagerly waiting for her, signed autographs, and even took a selfie with them.

The new Eversoft Shower Cream are available for RM12.90 for a 650g pump pack size and RM8.50 for the 550g refill value pack, while the Eversoft Hydra Facial Cleanser is priced at RM11.90 for 100g.

Since its inception in 1985, Eversoft has cemented its reputation in Malaysia for providing quality and affordable skincare solutions. The brand is best known for its avocado facial cleanser, which has been cherished for generations.