Coca-Cola invites everyone, especially the younger generation to celebrate this Chinese New Year in the Year of the Dragon in an interactive and meaningful way.
Chinese New Year is a time for family reunions. People gather for the best dishes on the table and Coca-Cola is all set to break the ice and foster connections, encouraging individuals to find unexpected common ground with their families over a table laden with delectable meals and ice-cold Coca-Cola.
As an enduring presence at mealtimes across generations, Coca-Cola steps in to facilitate shared experiences and meaningful conversations, bringing families closer together.
This year’s campaign is designed to resonate with a wide audience, from Gen Z to millennials.
The Coca-Cola product packaging design features the striking dragon, a symbol of wealth and good fortune, embodying the spirit of the Chinese New Year and anticipating a prosperous year.
Coca-Cola aims to create the magic of Chinese New Year using the tradition of wish-giving, a symbol of rediscovering each other and bringing families closer. This is encapsulated in the interactive Dragon AR filter available on Facebook (Link) and Instagram (Link), for young people to send well-wishes to their loved ones. Users can select from eight wishes that light up the AR dragon, creating an interactive, shared experience.
The campaign is further brought to life with influencer partnerships and engaging nationwide outdoor digital displays, taking the magic of the Chinese New Year to the streets and fostering a sense of unity.
At Pavilion Kuala Lumpur and KLCC Cubig Junction, the public can witness a stunning digital Coca-Cola dragon comes to life, showcasing a blend of 3D art, innovation and festivity.
The new dragon-themed packaging of Coca‑Cola Rasa Asli – Kurang Kalori and Coca-Cola Tanpa Gula are available only for this Chinese New Year. Grab these 320ml cans from your favourite stores and e-commerce sites nationwide. Additionally, spend RM38 and above on participating brands and stand a chance to win limited-edition gold-plated dragon cans.
