Chagee Malaysia recorded a new milestone when the tea beverage brand announced that it has received Halal certification for its five outlets from the Department of Islamic Development in Malaysia (Jakim).
The company said it is continuing its efforts in phases to ensure that all its current 70 outlets will be Halal-certified, with 30 other outlets in the pipeline to be Halal-certified by year end.
Jakim senior assistant director Mohd Shahril Abd Samat presented the Halal certificate to Chagee International head Jack Chong Cai Liang during a media event to announce its Halal certification at Chagee Sunway Pyramid Mall in Petaling Jaya on Sept 25, 2023.
Ng Jia Jun, the deputy general manager of Chagee Malaysia stated during the event: “With the Halal certification, tea friends can continue to indulge in their favourite Chagee brews with a refreshed trust and confidence, especially amongst our Muslim community which represents the largest population in Malaysia.”
Ng continued: “Whether you are sipping our classic fresh milk tea blends or exploring our innovative fruit tea creations, you can be assured that every cup of Chagee tea meets the highest standards of Halal integrity as well as food safety and operational standards.”
With the boost of confidence through the Halal certification from Jakim, coupled with the bright market prospects and a growing tea-drinking trend, Chagee has set its sights to increase its current 70 outlets to a total of 300 outlets across Malaysia by the end of 2025, as part of its expansion plan to reach out to a wider base of customers.
“We are committed to delivering not only exceptional taste but also peace of mind to all tea friends who choose to make Chagee a part of their daily lifestyle.
“That is why this Halal certification really gives us a big boost to not only grow our presence in Malaysia but also continuously innovate our offerings to cater to the diverse communities here,” Ng added.
To mark the momentous celebration of its Halal certification and to rally consumers to get excited about the key milestone, Chagee is bringing back its “Big Big News, Big Big Tear & Win” campaign on October 7, 2023, offering their largest prize pool.
Among the prizes up for grabs, include the Dior Saddle pouch bag, Gucci cardholder, YSL lipsticks, L’Occitane lotion, dUCK shopping bag and free Chagee Milk Tea.
Customers need to purchase any large White Peach Oolong Milk Tea, Jasmine Green Milk Tea or the Da Hong Pao Milk Tea (700 ml) which will be automatically upgraded to a Big Big Cup. They can then proceed to tear the bottom lid of the cup to reveal their special prize.
