This Valentine’s Day, celebrate the occasion with a raspberry twist by 1664 Rosé, France’s No.1 premium wheat beer.
From now until Feb 28, 2023, 1664 Rosé is celebrating Valentine’s moments in style with the perfect gift and rendezvous experience.
The month-long 1664 Valentine’s Day campaign offers consumers an enriching experience to celebrate moments together with their loved ones and add playful elegance to Valentine’s Day cliches, be it sending out a surprise gift with a twist or planning a charming outing for the evening.
1664 Rosé in partnership with Dadi Cinema at Pavilion Kuala Lumpur, has crafted a first in market cinema experience starting from Feb 10.
On top of ticket admission to Le Cinema Lounge 1664 at DadI Cinema for two, the VIP date-night outing will comprise of two movie tickets, complimentary 1664 Rosé and 1664 Blanc, a signature 1664 Rosé beer bouquet and a plush 1664 branded pillow.
Consumers will also be able to enjoy instagrammable Valentine’s Day moments at the Le Cinema Lounge 1664 before heading in for a cosy movie night.
Those heading over for an evening movie will also be able to enjoy a complimentary serving of 1664 Rosé or 1664 Blanc at the Le Cinema Lounge 1664.
1664 Rosé has levelled-up their Valentine’s floral gifting so that enthusiasts will be able to send the brand’s signature 1664 Rosé bouquet to their loved ones nationwide – a gift du jour that is bound to flutter hearts whether it is for a lover, friend or family.
“To elevate this year’s Valentine’s Day, 1664 Rosé is bringing consumers #GoodTasteWithATwist as they share the season of love with the ones they cherish most.
“The exclusive experience and our specially designed 1664 Rosé beer bouquet injects playful elegance to the occasion as we celebrate all relationships, and we are delighted to be able to make moments like these more memorable for everyone,” said Carlsberg Malaysia’s marketing director Olga Pulyaeva.
1664 has also put the perfect gift together for online shoppers. Consumers who purchase any three 4-can pack of 1664 Rosé or 1664 Blanc on Shopee, PotBoy, Pandamart and Air Asia Travel Mall, will be able to redeem a set of 1664 Blanc stem glasses.
The product and all-related activities are open to non-Muslims aged 21 and above only. Carlsberg encourages consumers to always #CelebrateResponsibly – if you drink, don’t drive.
