Ayam Brand is back with its annual Community Care Campaign 2023 to improve the quality of lives for underprivileged children.
Themed #AyamBersamaMu with the concept of ‘Tambah Sihat Bersama Ayam Brand’, it will reach out to more than 1,000 children from 25 NGOs across seven states to provide a two-month supply or about 35,028 healthy meals.
The participating products, including Ayam Brand Tuna Mayonnaise, Ayam Brand Baked Beans in Tomato Sauce, and Ayam Brand Soya Flakes Spread, are high in protein, calcium, Omega-3 and fibre.
Going beyond the contribution of its products, Ayam Brand in collaboration with KPJ Healthcare Group will be conducting nutrition workshops to educate these children on healthier dietary choices following the 3S (Suku-suku Separuh) Malaysian Healthy Plate concept.
The campaign also includes a free eye health screening and prescription glasses for needy children to correct their vision.
It was reported that an estimated 5.6 million school-going children in Malaysia face the double burden of malnutrition. Worryingly, vision issues are also on the rise among Malaysian children with myopia prevalence among children at age seven at 9.8%, rising to 34.4% at the age of 15.
Clouet (Malaysia) Sdn Bhd marketing manager Teoh Wei Ling said the risk of double malnutrition and myopia among Malaysian children requires corrective actions from all parties that could use their help.
“This is why we stepped up to help. Ideally all children should have good nutrition from birth. Ayam Brand has a long history of contributing our healthy and nutritious products to communities, and we are continuing in that commitment.
“However, we believe that while providing our products is an immediate solution, over the long term, educating children on making healthier food choices is the key,” she said.
Teoh added, “The fish products are rich in protein, calcium, Omega-3, DHA, and other essential vitamins and minerals that children need for good health, including eye health.”
In Klang Valley, 398 children from nine charity homes participated in the Tambah Sihat Bersama Ayam Brand #AyamBersamaMu workshop that was held at Menara KPJ Kuala Lumpur on Nov 21, 2023.
The participating homes were Persatuan Rahoma Darul Fakir Malaysia, Rumah Charis, Yayasan Chow Kit, Trinity Community Children Home Society, Rumah Kasih Harmoni Paya Jaras, Persatuan Rumah Kanak-Kanak Ini Di Sayangi (K.I.D.S), Pertubuhan Kebajikan Anak Yatim Mary, Rumah Kebajikan Dan Anak Yatim dan Saudara Baru An-Najjah and Pusat Jagaan Juara Jaya.
In this workshop, the children learned about making healthier dietary choices through an informative and engaging session with KPJ Tawakkal KL Specialist Hospital dietician Nabihah Hannan Razaleigh.
Next, each child put their new knowledge into practice by preparing themselves a healthy snack following the Suku-suku Separuh concept, guided by the KPJ and Ayam Brand team.
The children also participated in memory matching and ball toss games, which allowed them to practise their visual recall and hand-eye coordination as a way to reinforce what they had learned at the workshop.
The team from Focus Point was onsite to provide eye health checks to all children.
