Tourism Malaysia and Berjaya Hospitality Group (BHG) have signed a Memorandum of Understanding (MoU) to launch joint global promotional campaigns supporting the Visit Malaysia 2026–2027 campaign.
This pivotal public-private partnership marks a significant step towards strengthening the nation’s global tourism presence and positioning Malaysia as a premier, world-class holiday destination.
The MoU represents a joint effort to boost Malaysia’s global visibility, raise visitor engagement, and drive higher tourism spending by leveraging on BHG’s extensive international hospitality network and property portfolio.
The memorandum was signed by Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim and BHG group general manager Pravir Mishra at Berjaya Times Square Hotel, Kuala Lumpur on Oct 19, 2026.
Under the MoU, Tourism Malaysia will collaborate with BHG on several key marketing and promotional initiatives to stimulate the tourism sector.
A central focus of the partnership involves integrating BHG’s support into Tourism Malaysia’s international sales missions across key source markets, as well as hosting familiarisation trips for media, trade partners, and key opinion leaders to showcase domestic properties and destinations.
The collaboration features co-branded promotional campaigns, tailored travel packages, and active social media marketing.
With 10 hotels and resorts across Malaysia, BHG offers a diverse portfolio encompassing vibrant city escapes, pristine island adventures, and tranquil highland retreats.
BHG will promote Malaysia through its hotels and resorts in Malaysia, the United Kingdom, the Philippines, Japan, Sri Lanka, Seychelles, Vietnam and Iceland.
Mohd Amirul said the collaboration is a crucial step in ensuring Malaysia remains a top-of-mind destination for global travellers.
“By leveraging Berjaya Hospitality Group’s network, we can elevate overall visitor engagement, encourage greater tourism spending, and drive sustainable growth across our local tourism sector,” he said.
Meanwhile, Berjaya Property Berhad group chief executive officer Syed Ali Shahul Hameed highlighted the importance of strong public-private collaboration to showcase Malaysia’s diversity.
He said BHG is well positioned to connect Malaysia with international travellers through its hospitality network and destination portfolio.
“We are committed to using our platforms, properties and partnerships to showcase the diversity of Malaysia and create meaningful opportunities for more visitors to discover and experience the country,” he said.
The signing ceremony also featured the official unveiling of the “Stay Berjaya, Discover More of Malaysia” promotional campaign which offers up to 70% room discounts for guests booking a minimum stay of two nights at participating city hotels and three nights at participating resorts.
Bookings are available until Dec 31, 2026 for stays until June 30, 2027 via berjayahotel.com.
The initiative also includes a collection of seven destination postcards presented upon check-out. Each postcard features an exclusive promo code valid for subsequent stays until Dec 31, 2027.
