Homegrown premium sleep solutions brand Getha has launched the evolved and improved Transforme Miracle Latex PrimeFibre Mattress, featuring advanced graphite+ natural latex and rubberised coconut fibre for enhanced stability, cooling and firmer support.
The new product serves as the flagship for their “Transforme” series, highlighting advances in high-value manufacturing, sustainable innovation and natural latex technology.
The launch was held on April 6, 2026, at Sunway Pyramid, Subang Jaya and officiated by the Investment, Trade and Industry Ministry deputy secretary-general (investment and management) Datuk Bahria Mohd Tamil.
Speaking at the event, Bahria said the launch reflects the country’s ability to transform local resources into globally competitive products.
“This is a strong example of how Malaysian companies continue to innovate, add value to our natural resources, and strengthen the nation’s reputation in premium manufacturing and sustainable product development,” she said.
“This is what we mean when we say “Made by Malaysia; products that are designed, developed and perfected here, with strong Malaysian expertise and creativity,” she added.
Following its November 2025 launch, the Getha Transforme Miracle Latex Mattress has achieved significant popularity in Malaysia, with reports indicating that thousands of residents have experienced improved sleep quality.
The enhanced version, Transforme Miracle Latex PrimeFibre Mattress, is described by Getha as one of its most advanced natural sleep innovations to date.
Getha project director Kevin Tan said based on user feedback, the initial launch of Transforme Miracle Latex Mattress in November 2025 has received an overwhelming response from customers.
“Listening closely to customer feedback, we introduced the Transforme Miracle Latex PrimeFibre for those seeking a more premium, thicker and firmer mattress, while also offering the Miracle Latex Mattress as an entry-level option, particularly for young professionals starting their careers,” he said.
The premium mattress combines Getha’s Graphite+ infused Miracle Latex material, made using proprietary Graphite+ technology, with a 100% natural latex layer and is further enhanced with Anti-Static Protection technology for added comfort, reaffirming the brand’s longstanding association with Malaysia’s world-renowned rubber industry.
The mattress is covered in Malaysia’s first natural cooling fabric made from sustainable sugarcane fibres (BioCool), designed to combat the warm, humid climate, providing a cooling sleep experience
The product also features Suprelle Cool Night in the quilting layer, a high tech performance fibrefill embedded with Cool Flow Crimp technology, designed to improve heat dissipation and lower sleep temperature for better overnight comfort.
At the heart of the mattress is Getha’s most advanced latex formulation, with the Miracle Latex core delivering up to four times more elasticity compared to conventional mattress materials such as compressed fibres or foams.
The extraordinary elasticity allows the material to achieve stronger structural resilience for improved body support and a longer product lifespan, positioning the mattress as a premium long-term investment for consumers.
Priced from RM6,999, the brand is introducing a limited-time launch promotion, featuring a limited-time 35% discount along with a trade-in offer of up to RM1,500 on the Transforme Miracle Latex PrimeFibre Mattress. With every purchase, customers will also receive up to two complimentary units of Getha’s Miracle Latex Pillows, each worth RM399, depending on the selected mattress size.
Beyond the flagship unveiling, Getha also introduced the Miracle Latex Mattress, an online-exclusive entry-level offering targeted at young professionals and first-time homeowners, starting from RM2,499.
Customers can purchase the Getha Miracle Latex Mattress, an online-exclusive model designed for young professionals and first-time homeowners, with exclusive limited-time vouchers and rebates of up to RM1,500.
With a footprint spanning more than 30 countries, Tan attributed Getha’s international growth to the branding grant it received from the Malaysia External Trade Development Corporation (Matrade) in 2006.
Getha has won the World Branding Award 10 times since 2015 and has received two recognitions from the Malaysia Book of Records for the First Graphite+ Infused Natural Latex Mattress and the First Natural Cooling Mattress.
The dual-product strategy, combining a flagship innovation with a more affordable alternative, is expected to strengthen Getha’s position across both premium and emerging consumer segments in Malaysia and abroad.
For more information, visit www.getha.com.my.
