Slim Chickens Malaysia officially launched its Asian debut in Malaysia and celebrated the opening of its second outlet at NU Sentral, Kuala Lumpur on April 8, 2026.
The grand opening celebration featured a captivating lion dance performance and a ribbon-cutting ceremony, bringing joy, excitement and a vibrant festive atmosphere.
The globally recognised fast-casual dining brand opened its first outlet in 2025 in SS15, Subang Jaya.
Slim Chickens is renowned for its Southern-inspired fast-casual dining experience, featuring freshly prepared chicken tenders, curated house sauces and time-limited menu offerings tailored to local tastes.
Slim Chickens Malaysia marketing director Shuen Chiu said the Malaysian launch marked the start of a regional expansion, with plans to expand its footprint in Malaysia by opening more outlets over the next two to three years.
“Today’s launch marks the debut of Slim Chickens in Asia, kicking off the brand’s sustainable long-term expansion plan across the region. In Malaysia, we aim to open at least another 9-12 outlets over the next 2-3 years,” she said.
Chiu said Slim Chickens stands in a category of its own – the fast-casual chicken tenders category.
“We are not a fast food, Korean-fry or grilled chicken restaurant. Our focus is on creating light, crisp, flavourful, juicy tenders from authentic fresh chicken tenders, paired with a variety of 12 house-made sauces for different tastes, in an environment that’s fun to hang out with friends and family alike.”
She noted that Malaysians have very discerning food tastes, highlighting the high returning customer rate at its first outlet in Subang Jaya.
“Our biggest fans are those who understand and care about quality and flavour. We have been motivated by this and will continue to deliver premium craveable food with the best quality, clean flavours and consistency, at an affordable price.”
Chiu said a huge part of Slim Chickens is also about Southern hospitality – kindness, warmth, building and welcoming communities into the ‘home’, alongside a strong product focus.
“We believe that food brings people together, and that’s part of our focus for our growth,” she said.
Slim Chickens Malaysia said it has obtained halal certification for its operational premises. The brand has committed to maintaining strict, comprehensive controls across its entire supply chain to ensure halal integrity, from sourcing halal-certified ingredients to food preparation and kitchen operations.
Slim Chickens is the fast-casual chicken concept deepening its foray into Asia. The brand presents a premier franchising opportunity with a robust support system.
In 2025, Slim Chickens saw a near 25% increase in global restaurant growth. There are more than 300 Slim Chickens outlets worldwide, with the United Kingdom and the European Union being the brand’s fastest-growing markets. This year, Slim Chickens is targeting new markets including Poland, Turkey, Saudi Arabia and the Philippines.
