In celebration of the upcoming Hari Raya Aidilfitri, Sungei Wang Plaza invites shoppers to embrace the spirit of togetherness and festive transformation through its “Glow Up Raya” campaign, running from February 28 until March 29, 2026.
Held in support of Visit Malaysia 2026, the campaign brings the festive season to life with a unique blend of tradition and modern city charm, featuring cultural showcases, musical performances, festive workshops, redemptions, a bustling bazaar and meaningful community initiatives.
The Centre Court has been transformed into a large-scale kampung-inspired, nostalgic and cultural photo opportunity structure, aimed at bringing the spirit of balik kampung to visitors.
The installation features a beautifully crafted façade reminiscent of a wooden village house, complete with intricate batik elements and festive detailing, while glimpses of KL’s iconic skyline subtly frame the scene, blending tradition with the energy of the city.
A batik loom and weaving-inspired decorative elements are incorporated into the display, paying tribute to Malaysia’s rich textile heritage. Flowing batik fabrics are suspended overhead, creating a visually striking canopy of colours and patterns that enhances the festive atmosphere.
Warm festive lights are strung across the installation, casting a welcoming glow that transforms the space into a picturesque Raya village scene.
The combination of heritage craftsmanship and contemporary presentation embodies the essence of “Glow Up Raya,” where tradition is celebrated in a refreshed and modern way.
Sungei Wang Plaza general manager Joseph Teo said this year’s Glow Up Raya is designed to immerse visitors in the warmth and nostalgia of a traditional kampung celebration while incorporating modern elements that reflect today’s vibrant lifestyle.
“From the batik-inspired installations to the lively performances, we want every visitor to experience Raya not just as a shopping season, but as a meaningful cultural celebration,” he said.
Taking centre stage on March 29 at Centre Court, the Glow Up Raya Musical Showcase serves as the grand finale of the campaign, promising an energetic and star-studded afternoon that encapsulates the spirit of celebration, unity and modern Raya vibrancy.
The musical showcase will feature popular Malaysian artistes, including MimiFly, Aufa Hanie, Zubir Khan, and Ammar Haikal.
Throughout the campaign period, visitors can look forward to a diverse line-up of cultural and entertainment programmes such as the Ketupat Mascot Walkabout (March 21, 22 and 23), Festival Warisan Nusantara Fashion Show (March 6 and 7), Persatuan Pencinta Ukulele Showcase (March 15).
The Beats on Stage Concert 2026 and Suara Kita Raya on March 28 will energise the mall with live performances and festive musical moments.
Complementing the entertainment line-up are a series of traditional performances, including the Malaysia Cultural Dance Performances by ASWARA Alumni (Feb 28 and March 7, 14, 21 and 28) and Tarian Kebudayaan by Tourism Malaysia (March 14 and 28).
There will be a Raya Miniature Workshop by MinNature Malaysia held at JUMPA, LG Floor on selected dates (March 7, 14, 21, 22, 23 and 28 at 1pm and 4pm), enabling participants to assemble and decorate their own festive-themed miniature scenes.
The Glow Up Raya Bazaar (Feb 28 to March 29), a lively marketplace experience carefully curated to offer both variety and quality, brings together a mix of local entrepreneurs, festive vendors and specialty brands offering Raya essentials and unique finds.
Sungei Wang Plaza is offering Glow Up Raya Redemption Programme, featuring items like Raya packets and tiffin. The offer requires a minimum spend of RM80-RM250.
In addition, CapitaPlus members who spend RM350 in a maximum of two receipts will be eligible to redeem a CapitaPlus Exclusive Cookie Jar. All redemption items are available while stocks last.
As part of its commitment to giving back, Sungei Wang Plaza introduces Raya Give and Glow, a meaningful initiative encouraging shoppers to donate pre-loved clothing at designated bins at the thrifting hub located on second floor. Donors will receive discount vouchers from participating thrift stores, while all collected items will be distributed to refugee communities in collaboration with United Arakan Institute Malaysia.
In addition, Sungei Wang Plaza will host a special Berbuka Puasa session in collaboration with Pusat Gelendangan Anjung Kembara on March 11.
This meaningful gathering aims to bring members of the community together, including staff, tenants and visitors, and share the spirit of compassion, generosity and togetherness to foster a sense of unity and goodwill during the holy month of Ramadan.
“For decades, Sungei Wang Plaza has been a gathering place for people from all walks of life. As we support Visit Malaysia 2026, The Glow Up Raya strengthens our role as a cultural and tourism landmark in Kuala Lumpur.
“This campaign is not just about shopping; it is about unity, celebration and giving back to the community, embodying the true spirit of Raya,” said Ng Yih Chen, chairman of Sungei Wang Plaza.
