Cuckoo Malaysia partners with Samsung to offer smart home products and rental plans

Cuckoo International (Mal) Bhd and Samsung Malaysia Electronics Sdn Bhd have expanded their partnership through its new Smart Healthy Home product line and rental plans, following the successful launch of the ‘Cuckoo Smart Healthy Home Co-Created Programme with Samsung’ programme last year.

The latest phase introduces a suite of three premium stock keeping units (SKUs) namely Smart Washer Dryer, Smart TV and Smart Tablet, marking the first time these advanced technologies are offered through Cuckoo Malaysia’s rental model.

The initiative allows users to have access to the AI-powered innovations delivered through Samsung’s SmartThings ecosystem without high upfront costs, transitioning from the initial pilot phase which offered direct purchases to rent option scheme.

Cuckoo Malaysia non-independent executive director and chief executive officer Hoe Kian Choon said the Cuckoo Co-Created business segment is built on the passion of creating greater value through synergy to make it easier for more people to enjoy a smarter and healthier lifestyle.

“This year, we are evolving the Cuckoo Co-Created Programme with Samsung under this segment to be more customer-centric by introducing the much-anticipated rental model.

“This offering is not just about new innovations but also about making a smarter, healthier lifestyle attainable for every household. By combining Samsung’s technological leadership with our proven rental model, and integrating into our holistic ecosystem of wellness solutions, we are making it ever easier for more Malaysians to be #SAMASAMAHealthier”, he said.

The new line-up features the following:

• Samsung Bespoke AI Laundry Combo (12/7kg), available at RM150/month for 36 months, is equipped with AI Wash technology which intelligently senses load weight, fabric types and soil levels to optimise water and detergent use in every cycle.
  
  The AI EcoBubble offers 45.5% better fabric care and removes 24% more soil even in cool water. Beyond advanced cleaning, it also ensures hygiene through its Air Wash and Hygiene Steam features. Cuckoo Malaysia’s professional homecare specialists provide installation and periodic service every six months and a 3-year warranty and service (1-year standard + 2-year Cuckoo extended warranty).

• 65-inch QLED QEF1 4K Samsung Vision AI Smart TV is offered at RM148/month for 36 months which serves as an entertainment hub and a personal fitness portal. The screen is cadmium-free, ensuring a healthier environment. By integrating with SmartThings, it allows users to manage home wellness. This AI TV comes with a 3-year warranty (2-year standard + 1-year Cuckoo extended warranty).

• Samsung Galaxy Tab S10 FE+ (256GB) is available at RM160/month for 24 months. It features a 13.1-inch display in a slim 6.0mm profile, IP68 water-and-dust resistant design, Exynos 1580 processor and 12GB RAM. The device brings AI-driven features such as Galaxy AI, Gemini and Circle to Search.
  
  This smart tablet features a large 10,090mAh battery with 45W fast charging providing long-lasting power. It includes a 3-year warranty (2-year standard + 1-year Cuckoo extended warranty).

The Cuckoo Smart Healthy Home Co-Created Programme with Samsung is part of the “Cuckoo Co-Created” business segment which features a diverse range of home appliances and household goods offered through strategic partnerships with LSK, Ogawa Malaysia and Fujiaire.

Cuckoo Malaysia’s recent unaudited financial results for the fourth quarter ended 31 December 2025 recorded a 171.0% increase in profit after tax (PAT) quarter-on-quarter to RM36.5 million, driven primarily by stronger margins and improved credit management strategies.

For the financial year ended 31 December, 2025, the company recorded total revenue of RM1.1 billion and a PAT of RM105.2 million.

The Cuckoo Co-Created business segment contributed RM221.1 million (20.1%) to the total revenue in the FYE2025, compared to 20.2% in total revenue in the 2024 financial year ended 31 December 2024.

The consistent performance validates the success of the company’s proven rental-led business model in providing stable earnings while meeting the growing consumer preference for affordable, home wellness solutions.