In conjunction with the holy month of Ramadan, VitaHealth has launched its latest “Pilih Halal, Pilih VitaHealth” campaign, in collaboration with Watsons, marking a continued commitment to delivering quality-assured halal supplements for Malaysian consumers.
The campaign was launched by VitaHealth (Malaysia & Singapore) chief executive officer Dr KS Beh together with Watsons Malaysia Trading director Foo Hwei Jiek at Dancing Fish, Bangsar Shopping Centre, Kuala Lumpur on March 3, 2026.
Also present at the event were local television host and actor Fahrin Ahmad and ‘Muallim Muda’ Shamsul Aiman.
VitaHealth strengthens consumer confidence with supplements certified by Jabatan Kemajuan Islam Malaysia (Jakim).
Dr. Beh said the “Pilih Halal, Pilih VitaHealth” initiative represents the brand’s responsibility and promise to uphold halal integrity at every level of operation.
“Halal is not solely about religious observance. It is also a recognised benchmark of safety, cleanliness, transparency and quality control. Such rigorous standards deliver assurance not only to Muslim consumers but to Malaysians who prioritise product quality and safety,” she said.
“Halal compliance is safeguarded across every stage of the value chain, from sourcing and formulation to manufacturing, packaging and storage. This governance structure ensures regulatory adherence and consistent product quality, she added.
Dr Beh further noted that VitaHealth’s leadership in halal excellence was validated through its recognition as Platinum winner of SOBA Best Halal Product Award last year. The accolade reinforces VitaHealth’s credibility and the trust it has earned among consumers through its sustained commitment to safety, transparency and product integrity.
For more than 70 years, VitaHealth has been a trusted name in the retail pharmacy, offering an extensive range of Jakim-certified halal health supplements addressing diverse life stages and health needs.
Each product undergoes rigorous quality control to ensure compliance with both halal and regulatory standards, reinforcing the brand’s position as a trusted health partner.
The strategic collaboration between VitaHealth and Watsons enhances nationwide accessibility to certified halal supplements, meeting the growing demand for products that are both effective and value-aligned.
Malaysia managing director and AS Watson Group Health and Beauty Asia chief operating officer Caryn Loh said in a statement that the group is committed to building a trusted retail environment that prioritises quality, transparency and consumer confidence.
“Our collaboration with VitaHealth reflects our shared responsibility to provide accessible halal-certified health solutions that meet the evolving needs of Malaysian consumers.
“We are honoured to partner with brands that uphold high compliance standards while supporting healthier communities,” she said.
VitaHealth’s halal-certified product range is available at Watsons stores nationwide.
