Resorts World Genting has launched its “CNY in the Sky” Chinese New Year 2026 campaign, celebrating the festivity with time-honoured traditions, immersive storytelling and elevated festive experiences above the clouds.
At the centre of the celebration is the debut of the CNY 2026 brand film which sets the tone for the season through a festive narrative inspired by the spirit of the season.
Rooted in cultural traditions and seasonal moments, the brand film introduces Tian Ma as the Resorts World Genting (RWG) official mascot for CNY 2026 and the newest Genting’s Highland Heroes character.
As the Horse zodiac for 2026, Tian Ma symbolises progress, renewal and the spirit of moving forward, values deeply connected to the essence of the festivities.
Limited edition Tian Ma plush toys will be made available exclusively for Genting Rewards members through points redemptions and purchases.
The launch also marks a major milestone for RWG as the Genting SkyWorlds Immersive Studio has been recognized by the Malaysia Book of Records as the highest-altitude immersive attraction in Malaysia, reflecting the resort’s ongoing focus on immersive entertainment, creative storytelling and distinctive guest experiences set high above the clouds.
Genting SkyWorlds Theme Park visitors can experience the Chinese New Year-themed immersive video at the Immersive Studio, featuring stunning visuals, seasonal storytelling and festive showcases presented in high-altitude setting, from January 9 to March 3, 2026.
RWG executive vice president of sales, marketing and public relations Spencer Lee said Chinese New Year is about coming together, reflecting on the past year and looking ahead with hope together.
“With ‘CNY in the Sky’, we aim to celebrate these traditions in a way that feels meaningful and memorable while creating festive moments that bring families and loved ones together,” he said.
The film was developed by the award-winning agency Ampersand Advisory, led by its co-founder and chief executive officer Sandeep Joseph.
The team, including film director Chew Boon Wai, Aqina Group of Companies managing director Wesley Tan Seah Ging, Ampersand Advisory’s head of creative service Janice Kiew and creative director Claudia Low, brought together storytelling, visual craftsmanship and cultural nuance to create a festive narrative that resonates across generations.
The launch also offered a preview of the season’s culinary highlights throughout the Chinese New Year period, including Sau Gong Dinner for corporate and enterprise partners and the Hoi Gong Dinner, symbolizing an auspicious start to the year as employees return to work.
To elevate the festivities, the Genting International Convention Centre has curated a selection of pork-free banquet packages, starting from RM2,880 per table of 10 persons, available from now until March 31.
A wide array of CNY promotions will be available at the Old Friends Restaurant, Season, Genting Palace by Crockfords (non-halal) and FUHU, offering exquisite festive feasts from February 16 to March 3.
Meanwhile, the signature buffet restaurant, Coffee Terrace, offers a vibrant CNY gastronomy, featuring an abundant spread of CNY buffet options, with the must-have Yee Sang available from January 16 to March 3.
Beyond festive feasts and reunion dinner, the festivities kick off with a CNY Eve countdown show, the “CNY in the Sky Prosperity Shows and the Auspicious Grab & Win games. Visitors can explore the vibrant bazaar at Chin Swee Caves Temple and RWG’s Flower Market at SkyAvenue, where Flavours of Genting brings together a curated range of CNY treats, including pineapple tarts, durian tarts and other traditional delicacies.
Other entertainment and activities include lion dance parades and cultural performances, bringing the season of prosperity to life for everyone.
“CNY in the Sky” marks the beginning of a resort-wide Chinese New Year celebration at the resort. 2026 marks Resorts World Awana’s 40th anniversary, with guests set to enjoy a year of special experiences, seasonal celebrations and unique offerings across the resort.
For more information, visit rwgenting.com or follow Resort World Genting official social media channels.
