Following the success of their first Plus Collection x Izzati Suza collaboration, AEON Malaysia has teamed up again with local artist Izzati Suza for a second chapter to launch its striking next campaign “Gadis Gadang,” a name that symbolizes ambition, dreams and strength.
Anchored by the tagline “Every size is beautiful,” this Plus Collection x Izzati Suza collection highlights the beauty of diversity by offering a diverse range of stylish, art-infused clothing designed for plus size body types, emphasizing that beauty comes in every size.
What’s more, the collection celebrates women at every stage of life – from teenagers to mothers to boss women.
The launch held at AEON Shah Alam on May 10, 2025 marks the company’s efforts to continue celebrating body positivity and inclusivity through fashion.
The event emceed by Fiza Frizzy included a Meet & Greet with Izzati Suza, free customisation of patchwork service, fashion show, contests for Best Dressed and Best Caption for Wall of Gadis Gadang, and sign-up for Aeon RM50 voucher to purchase the collection.
The Gadis Gadang campaign is inspired by real struggles and stories, the designs promote selfcare, body positivity and the beauty of womanhood.
The collection underscores AEON’s ongoing commitment to fostering diversity, inclusion, and celebrating Malaysian culture.
Featuring bold prints, comfy denim and powerful messages, this collection empowers all women to be confident, embrace change and express themselves proudly.
Some key features in the collection include:
Body Positivity Focus: The collection promotes the message that Every Size is Beautiful, encouraging self-love and confidence through fashion.
Izzati Suza’s Signature Designs: The collection features exclusive artwork by Izzati Suza, known for her vibrant and culturally inspired designs. Each piece reflects her unique artistic style, infused with humor and Malaysian cultural elements.
Inclusive Sizing: Available in a wide range of sizes, the collection ensures that everyone, regardless of body shape or size, can enjoy fashionable, well-fitting clothing.
Limited Edition: This collaboration is a limited-edition release, making the items highly sought- after for both fashion lovers and art enthusiasts.
Design Inspiration: The collection is inspired by Izzati Suza’s distinct artistic approach, which combines bold colors, playful characters, and cultural motifs. The designs aim to empower the wearer, blending comfort with style, and celebrating the richness of Malaysian culture.
The Gadis Gadang campaign will focus on three target audiences:
- Plus-size consumers: Women who are looking for fashionable and modern size-inclusive garments that fits well and feels comfortable.
- Art and culture enthusiasts: Fans of Izzati Suza’s artwork and those who appreciate fashion that tells a cultural story.
- Body positivity advocates: Those who support and promote the message that beauty is diverse and not confined to any particular size.
AEON’s Gadis Gadang plus size clothing collection is filled with plus size items such as T-shirts, sweaters, cardigans, oversized shirt, denim skirts, jackets and jeans featuring unique designs by Izzati Suza, and come in a variety of vibrant colors, bold patterns and playful designs that stand out to make a statement.
The plus-size collections run from size 18 to 24 or 2XL to 7XL, and consumers can find a wide selection of trendy outfits that fit perfectly and suit their lifestyle.
The collection is available exclusively at 18 selected AEON stores nationwide. This includes Taman Maluri, Melaka, Wangsa Maju, Bandar Utama, Ipoh, Mid Valley, Bandar Puchong, Seremban 2, Tebrau City, Cheras Selatan, Queensbay, Bukit Tinggi, Rawang, Shah Alam, Kuching Sentral, Nilai and Putrajaya.
For more information, visit Aeon Retail website at https://aeonretail.com.my/fashion/pluscollection/ or its official social media channels @AEON Retail Malaysia on Facebook, Instagram, TikTok and X; @AEON Malaysia on XHS and @AEON Group Malaysia on LinkedIn.
To explore more of Izzati Suza’s work, visit her website at www.kedaisuza.com or follow her Instagram at www.instagram.com/izzatisuza.
