Home improvement retailer MR DIY Group (M) Bhd has opened its first EMTOP store at Bandar Puteri, Puchong, Selangor on April 24, 2023.
EMTOP, an international hardware brand, is available in 80 countries across the world, and produces a broad range of hardware products, including power tools, power tool accessories and power source tools.
“The lockdowns during the pandemic, the rising cost of raw materials, and the higher cost of services have all inspired a do-it-yourself [DIY] culture amongst Malaysians, which in turn has increased demand for hardware, tools and gadgets.
“Responding to this demand, we decided to become the master franchisee of the EMTOP brand in Malaysia,” said MR DIY group chief executive officer Adrian Ong.
He added, “EMTOP is a globally recognised international brand that is a favourite with DIY-ers and professionals in the building industry. Their stores carry a wide range of hardware essentials in one convenient location and at reasonable prices, living up to the MR DIY promise of delivering quality products at accessible prices.”
Ong said EMTOP joins the MR DIY Group line-up of brands, including MR DIY launched in 2005, followed by MR TOY in 2019, MR DOLLAR in 2020, MR DIY Express in 2021 and MR DIY Plus in 2022.
With the opening of EMTOP, the Group now has a total of more than 1,100 stores nationwide.
In conjunction with the opening of the first EMTOP store, the retailer has organised a line-up of activities from May 5 to June 5, 2023, including discounts of up to 30 percent on power tools, angle grinders, impact drivers, cordless drills, impact drills, and cordless screwdrivers, as well as gift-with-purchase promotions when customers buy EMTOP products.
Additionally, the retailer will also conduct a series of product demonstrations at EMTOP, Bandar Puteri Puchong and MidValley Megamall, Kuala Lumpur.
 Bhd has opened its first EMTOP store at Bandar Puteri, Puchong, Selangor on April 24, 2023.){kind=link}