KitKat launches 2023 CNY campaign, offers gift-ready packs and chance to win gold bars

By
Thomas Tan
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Nestle (M) Bhd chief executive officer Juan Aranols (third from left), AEON (M) Bhd chief merchandise and marketing officer Low Ngai Yuen (centre) and leadership teams from Nestle KitKat and AEON at the official launch of KitKat Share The Love, Share The Golden Break campaign at Sunway Pyramid, Petaling Jaya on January 11, 2023.

Nestle’s KitKat has launched its 2023 Chinese New Year (CNY) “Share The Love, Share The Golden Break” campaign to encourage people to share togetherness with their loved ones at Sunway Pyramid on January 11, 2023.

The campaign, with exciting CNY product offerings, features the limited-edition KitKat Gold and a chance to win RM350,000 worth of prizes which include real KitKat gold bars.

In the Chinese culture, the Year of the Rabbit is known to be auspicious as those born under this zodiac sign are known to be peaceful, jovial and love being around others.

Such traits encapsulate the Chinese New Year spirit as well as KitKat’s iconic slogan, “Have a break, Have a KitKat” to create meaningful moments of love, togetherness and breaks with friends and family during the holiday season.

From L-R: Nestle Confectionery business executive officer Frederic Porchet, Juan Aranols and Nestle Malaysia and Singapore head of sales Chew Soi Ping striking the cymbals to mark the launch of the event.
From L-R: Frederic Porchet, Chew Soi Ping, Juan Aranols, Low Ngai Yuen and AEON (M) Bhd Group division head Zarel Harun participating in the prosperity toss of the ‘yee sang’ during the launch event.
The limited-edition KitKat Gold features a CNY range of gift-ready gold and red packaging making it ideal for sharing and as festive gifts for Chinese New Year.
Showcasing the real ‘KitKat Gold Bars’, the main highlight of KitKat’s Win Gold contest.

Nestle (Malaysia) Bhd chief executive officer Juan Aranols said the ‘Share The Love, Share The Golden Break’ campaign aims to connect people by sharing a KitKat moment together.

“Finding a meaningful gift is always a challenge for many during the festive season. Chocolate is proven to induce happy moods, so KitKat constantly innovates its chocolates into attractive and convenient gift sets so that everyone can look forward to the Lunar New Year in a fun and tasty way with loved ones,” he said.

The limited-edition KitKat Gold is a combination of its signature crispy wafer encased in a duo layer of smooth milk chocolate paired with caramel flavour.

The KitKat Gold sports a refreshed vibrant packaging in gold and red hues with festive motifs for good luck and prosperity, and makes the perfect gift to share and ‘cele-break’ with friends and family.

The KitKat’s Chinese New Year offerings feature a range of attractive gift-ready packages such as the KitKat Bunny CNY Gifting Tin. The tin features chocolate rabbit replicas filled with pieces of crushed crispy KitKat wafer. 

The ‘Cele-break Pack’ gift pack comes with an assortment of several KitKat best-sellers, while the KitKat Minis 9g pack comes with an attractive KitKat and CNY-themed travel bag.

In conjunction with the campaign launch, KitKat kicked off its 5-day consumer roadshow at Sunway Pyramid with exciting activities. Visitors can head to LG2 Central Avenue and participate in interactive activities, sample KitKat® treats and join the KitKat “Win Gold” Contest. 

From now until February 20, 2023, the KitKat“Win Gold” contest offers more than RM350,000 worth of prizes, including eight units of actual sized KitKat 4-Finger and 8 units of actual sized KitKat 2-Finger real gold bars up for grabs.

Consumers can try their luck in winning prizes which include:

  • 1x weekly Grand prize winner: KitKat 4-Finger Gold Bars worth RM16,500 each
  • 1x weekly First prize winner: KitKat 2-Finger Gold Bar worth RM8,500 each
  • 3x weekly Special prize winners: RM888 cash prize
  • 88x Weekly prize winners: RM188 cash prize

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