Tiger Beer is ushering in the beginning of the Chinese New Year (CNY) of the Rabbit with its ‘Cheers to Bold Beginnings’ campaign with exciting activities, promotions and giveaways.
To ring in the festive cheer, the concourse areas of selected malls will come alive with vibrant decorations depicting streets of Chinatown, namely, Tropicana Gardens Mall in Petaling Jaya from December 30, 2022; Queensbay Mall in Penang from January 5, 2023, and Ipoh Parade from Jan 9, 2023 onwards.
There, fans can participate in interactive activities to take home limited-edition CNY premiums such as the Tiger rummy set, Tiger bowl set, or even exclusive Pestle and Mortar Clothing (PMC) merchandise. These activations will be ongoing until the end of January 2023.
The most sought-after gift, the exclusive Tiger Rummy Set will be given for free to those who purchase two cartons of Heineken, one carton of Tiger Crystal and 16 cans of Edelweiss at selected hypermarkets and supermarkets
Also, with every RM200 purchase of Heineken, shoppers can bring home their very own Heineken dining set.
Those who buy a carton of Tiger Beer and a carton of Tiger Crystal, or three cartons of Tiger Beer can get their hands on the Tiger Ceramic Bowl Set.
The special Guinness serving tray will be given to those who purchase RM200 worth of Guinness Foreign Extra Stout or Guinness Draught in a Can.
Meanwhile at selected 99 Speedmarts, those who buy two cartons (48 cans) of participating Heineken Malaysia brews will receive a two-piece glass container set.
On the other hand, at selected convenience stores, those who spend above RM18 of participating Heineken Malaysia brands stand to win an iPhone 14 or RM88 Touch and Go e-Wallet credit when they participate in the contest.
Tiger is also bringing the festive cheer to selected coffee shops and food courts with lion dances and ‘Choi San Yeh’ (God of Prosperity).
There will be various stage performances as well as promotions and lucky draws from now until the end of January 2023 for consumers to welcome a bold new year ahead.
Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken and Guinness can check under their bottle caps to see if they received a ‘Star’, ‘A’, ‘B’ or ‘C’ character liner.
One ‘Star’ bottle cap liner wins consumers a 10g, 99.9% Tiger gold coin. One ‘A’ liner allows the redemption of RM888 cash prize, while those with a ‘B’ Liner will get RM188 cash prize. Those who collect 12 of the ‘C’ bottle cap liners will get to take home a Tiger CNY bowl set.
“With the Year of the Rabbit, we wanted to celebrate the spirit of ‘Gan Gan Chong’ with fans of the brand. This is the time to take a pause to really celebrate the past moments and successes with our loved ones and reenergize our inner tiger for a bolder beginning to the year ahead.
“With our exciting activities and promotions, our consumers can elevate their celebrations as they march forward boldly while bonding with friends and loved ones. Stay tuned for more updates, as we even have a unique collaboration with local artists coming up too,” said Tiger Beer Malaysia. marketing manager Joyce Lim.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken Malaysia advocates responsible consumption and urges consumers to not drink and drive.
