Zenrich Wagyu, the country’s leading Japanese wagyu beef importer, celebrated a milestone, after receiving the ASEAN Records recognition for the ‘Largest Annual Volume of Japanese Wagyu Imported in One Year.’
The company imported 192,000 kilos of wagyu in a year, equivalent to 12.86 million slices or approximately 600 cattle.
This achievement was celebrated during the grand opening of their flagship Wagyu by La Moon restaurant located at The Greens in Taman Tun Dr Ismail (TTDI), Kuala Lumpur on June 25, 2025.
“This record is an example of the hard work of Malaysian companies like Zenrich Wagyu, our trade partners and our commitment to bringing the best of the world to Malaysia while strengthening our place in the global food scene,” said Deputy Minister of Agriculture and Food Security Datuk Arthur Joseph Kurup in his officiating speech at the launch of Wagyu by La Moon in TTDI.
He added, “Such an amount of import also reinforces stronger agricultural trade ties with partners like Japan, apart from building a food culture that is as dynamic as our people.”
Daisuke Nihei, the Minister of the Embassy of Japan in Malaysia, who was also present at the ceremony, said Malaysia’s embrace of wagyu reflects the strength of Malaysia-Japan partnership.
“The ASEAN Records achieved by Zenrich Wagyu is a great testament to that strength,” he said.
Zenrich Wagyu’s inaugural specialty restaurant pulls people in with its warm wooden walls, the clink-clink of plates and that drool-worthy smell of beef hitting the grill.
Surrounded by TTDI’s packed ‘makan’ strip, Wagyu by La Moon gives off the fancy kopitiam vibe with a Japanese twist: classy, stylish decor and wooden seating.
Zenrich Wagyu director Liven Chong said, “What started as a passion for quality has now become a powerful symbol of connection, bringing together communities, cultures, and cuisines in the most delicious way possible.”
Also present during the event were Japan National Tourism Organization (JNTO) executive director Kenichiro Ozaki and Japan External Trade Organization (JETRO) managing director Koichi Takano.
Wagyu by La Moon offers halal-certified A5 Miyazaki Wagyu, with Chef Saburou Niitsu, a Japanese chef for 35 years, at the helm.
His menu is a blend of Japanese and Malaysian culinary styles, featuring yakiniku with a smoky char and shabu-shabu with paper-thin sliced beef swirling in broth, or sukiyaki’s sweet-salty kick.
“Every dish here is prepared with precision, respect for the ingredients, and the desire to create something truly memorable for each guest,” said Niitsu.
Wagyu by La Moon provides a sneak peek of what Malaysia can offer: a country mixing global tastes with its own big-hearted hospitality with Visit Malaysia 2026 (VM2026) in full swing.
Starting from RM199 for all-you-can-eat dishes, it’s an unbeatable deal for enjoying wagyu beef.
For more information, visit https://www.zenrichallied.com/ or its official social media channels on Facebook or Instagram.
