Yumeat plant-based luncheon meat adds sustainability to local favourites

Malaysians are feeling the widespread effect of climate change from unseasonably dry and scorching weather to constant downpours that lead to flash floods.

Hence, as individuals we can play a part in slowing down these effects by choosing to live more sustainably. Small daily changes in our lifestyle can have a cumulative effect in reducing the rate of climate change.

Sustainable living includes consciously choosing for the option that is better for the environment. This includes using electric vehicles, thrifting, and using pre-loved items, reducing waste, reusing and recycling as well as switching to a flexitarian diet that is more plant-based.

We are starting to see more consumers advocating for sustainable food and leading the way is yumeat, the first shelf-stable ready-to-eat plant-based meat products that are GMO-free, antibiotic-free and hormone-free, preservative-free, halal-certified with 0mg of cholesterol per serving.

Yumeat products contain ingredients with plant protein from non-GMO beans, wheat, oats and mushrooms.

What’s more, studies show that plant-based meat such as yumeat emit 96% less greenhouse gas emissions, use 87% less fresh water, create 97% less water pollution and 98% less land use.

Yumeat is made to taste like actual meat yet rich in the sustainable nutrition and environmental benefits of plant-based.

Malaysians often find it challenging to begin their flexitarian journey as there do not seem to be suitable substitutes for local dishes. However, they can rest assured that yumeat has the plant-based luncheon in regular and spicy variants, and plant-based minced meat that pairs well with noodles, rice or porridge.

Try these passable substitutes for local meaty favourites that are so simple to prepare to impress your family and friends at your next gathering.

Nasi Kerabu

Jazz up your basic Nasi Kerabu (Blue Pea Flower Rice with raw local herbs and vegetables) by serving it with a side of pan-fried yumeat plant-based luncheon meat. Cube or cut the yumeat before pan-frying.

Mee Goreng

First prep yumeat plant-based luncheon meat cut into batons, pan frying until slightly caramelised. Set aside. Fry up your noodles as you usually do but leave out the meat/chicken/fishcake as you will be yumeat-ing your protein.

Plant-based Luncheon Curry

This curry pairs perfectly with roti jala, and can just as easily complement rice, rotis and even steamed bread.

Here’s how:
Dice up a can of yumeat plant-based luncheon in your choice of original or spicy. In a pan fry the diced luncheon until crispy, then set aside. In a pot, fry the onions until fragrant, add approximately 30g of curry powder and mix well and even more fragrant. Add in two and a half cups of water, bring the heat down to a simmer then add in two small potatoes that have been cut into wedges, and one cubed carrot. Then add 100ml of coconut milk, and simmer for until the potatoes and carrots are cooked. Salt to taste. Turn off heat, and pour in the diced luncheon cubes into the curry. Serve hot with roti jala.

More of these simple but delicious recipes that work with local dishes are available at www.yumeat.com

Yumeat plant-based meat is made, packed in sterilised cans and quality controlled by Ayam Brand, a household name in Asia with a 132-year heritage for quality food products.

Yumeat plant-based luncheon and plant-based spicy luncheon meat weighing 360g are both priced at RM12.90 each, while the yumeat plant-based minced meat with bean paste 195g is retailed at RM6.25.

Yumeat products are widely available in hypermarkets, supermarkets and convenience store chains, including Aeon, Aeon Big, Giant, Lotus, Jaya Grocer, Mydin and Hero, or visit the Ayam Brand Official stores on Shopee and Lazada.