Wonda Coffee has launched its first instant coffee range in Malaysia.
The new range consists of two variants, namely Wonda Gold Class Instant Coffee and Wonda Premium Class Instant Coffee. The range is available in glass jar and pouches.
Etika Sdn Bhd marketing vice president Yee Pek Kuan said Wonda coffee’s move into the instant coffee market not only allows the brand to expand its product portfolio but also bring a ‘Wonda-ful’ blend of gourmet coffees for Malaysians without burning a hole in their wallets.
“It is with great excitement that we are introducing more premium and gourmet coffees in an instant coffee format to bring a brand new Wonda coffee experience for our customers.
“Our new range will continue to take our customers taste preferences into consideration while offering a delightful creamy texture and giving our consumers more value for their purchases,” she said.
The Wonda Gold Class Instant Coffee is a blend of single origin Robusta and Arabica coffee beans that will give a richer taste and a smoother coffee texture. Packed in a 100g modern glass jar and prepared using a freeze dried technology, this coffee mix consists of frozen coffee granules to give a renewed freshness and a premium cafe taste.
Whereas the Wonda Premium Class Instant Coffee is 100% of Arabica beans from Brazil single origin, bringing a smooth and balanced coffee taste, and is available in a stylish 100g jar as well as refillable 100g and 50g pouches.
Both the blends will allow consumers to enjoy a delightful cup of coffee, with the right notes of bitter, sweet and sour, giving it a taste of just brewed coffee.
Customers can also look forward to customizing their coffees based on their own taste, choosing to make cappuccinos, lattes or even dalgonas with Wonda Coffee’s gourmet instant coffee.
Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include Wonda Coffee, Goodday Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.
