Wedding emcees emerge champion of Jual Letop 爆单皇

The winning pair of Poh Chung Wei (left) and Cheah Yeng Yeng (right) from Team Happy Shuang YY who beat 10 other finalists.

Team Happy Shuang YY comprising Poh Chung Wei, 28, from Kuala Lumpur and Cheah Yeng Yeng, 30, from Ipoh trumped 10 finalists to emerge champions of Jual Letop 爆单皇 King of Sales Burst! in an online Chinese reality competition.

The winning pair, both professional wedding emcees, took the chance to use their personality and skills to become ‘live streamers’ after losing their source of income when wedding events began to dry up due to the pandemic.

“We were really surprised we won. We didn’t think that we could finally break the magic spell and become the champion.

“We strived to do our best in everything for this competition by utilising our connections and non-stop brainstorming to generate breakthrough ideas, innovating, even disguising and doing a lot of things with one aim that is to attract new customers and fans.

“This win is not just for us but also for our customers, vendors, sponsors, friends and family. We couldn’t have made it this far without their support and encouragement, thank you,” said the winning pair.

As winner of the competition, the duo shares a cash prize of RM50,000, a trophy and a Kinohimitsu hamper worth RM559.

Jual Letop 爆单皇 champion : Team Happy Shuang YY (Happy爽YY) comprising Poh Chung Wei 傅崇伟 (right), and Cheah Yeng Yeng 谢莹莹 (left).

Organized virtually by hurr.tv, the grand finale night of Jual Letop 爆单皇 King of Sales Burst! Competition was held on Facebook Live on July 24, 2021.

First runner-ups Team YY Channel comprising Christine Chan Yen Hon, 41 and Jessica Yian Ooi Kah Ho, 32, both Penangites received a cash prize of RM 10,000, while second runner-up Law Seng Hua, 29, from Selangor @ Lala and third runner-up Sem Mie Chen, 47, from Johor @ Goddess Kitchen won a cash prize of RM5,000 and RM3,000 respectively.

The fourth runner-up Chong Tee Yoon, 47, from Perak @ Melissa received RM2,000 in cash.

All the runner-ups also brought home a trophy, a Kinohimitsu hamper worth RM559.  

On top of their prizes, the top five winners also secured a one-year contract with hurr.tv as online hosts and live streamers for the soon-to-be-launched Bao Dan Live Mall, a one-stop entertainment and live selling platform set to launch in September 2021.

Jual Letop 爆单皇 first runner-up Team YY Channel comprising Christine Chan Yen Hon 陈嬿澋 (left), and Jessica Yian Ooi Kah Ho 严黃枷詥 (right), both from Penang.
Jual Letop 爆单皇 second runner-up Lala 胜华
Jual Letop 爆单皇 third runner-up Goddess Kitchen 女神厨房
Jual Letop 爆单皇 fourth runner-up Melissa 云姐厨娘

The performance of participants was evaluated by a panel of judges who included Malaysia supermodel Amber Chia and TV host Madam Kee.

Contestants were scored based on four criteria, namely: their ability to generate sales on www.baodan.com.my, the number of views, creativity and hosting skills.

The competition which kicked off on April 29, 2021 lasted for 10 weeks, and featured former Chinese radio announcer and celebrity entrepreneur Jeff Chin as the main host and mentor providing coaching and guidance each week. The final was co-hosted by Lizz Lee.

The competition started with 40 contestants and the judges narrowed down from 40 to 20 for the semi-finals and to 11 contestants in the final judgement.

Each week, the contestants were tasked with promoting a particular service, product or brand that needed to be completed on livestream via Facebook Live.

The Jual Letop 爆单皇: King of Sales Burst! was presented by MY E.G. Services Berhad. The sponsors of this event were Apotec, Dking, Dr. Clo, Ecobed, Harriston Chocolate, Kinohimitsu, Klozette, Koolit, Muca, Nutrifest, Beli by MY E.G. Services Berhad, Secrets of Nature, Surya, Swiss Image, The Tube and Vivo.

Jual Letop 单皇 King of Sales Burst! Winners List:

Champion: Team Happy Shuang YY (Poh Chung Wei & Cheah Yeng Yeng)
1st Runner-up: Team YY Channel (Christine Chan Yen Hon & Jessica Yian Ooi Kah Ho)
2nd Runner-up: Law Seng Hua
3rd Runner-up: Sem Mie Chen
4th Runner-up: Chong Tee Yoon

Additional Awards:
1. Bao Dan Rising Star Award (RM500 cash): Low Chee Wei @ Uncle Panjang
2. Bao Dan Outstanding Potential Award (RM500 cash): Edward Chen Pun Jin
3. Bao Dan Smashing Star Award (RM500 cash each): Happy Shuang YY & YY Channel
4. Vivo V21 Huang Pai Honourable Award (vivo V21 unit worth RM1599): Happy Shuang YY