Watsons Malaysia has returned for its highly anticipated K-Beauty campaign for 2025, titled “Watsons K-Beauty Festa 2025: “The Seoul’s Dreamland”, which began on April 15, will run until May 5, 2025.
The month-long celebration promising all things K-beauty features a K-beauty festival and a Spend & Win Contest.
Caryn Loh, the managing director of Watsons Malaysia and chief operating officer of AS Watson Group (Health & Beauty Asia), stated during the launch event: “As Malaysia’s leading offline and online (O+O) health and beauty retailer, Watsons is proud to continue driving innovative and meaningful campaigns that resonate with our ever-evolving members.
“With the rising influence and demand for Korean beauty and wellness, we aim to make this the largest Korean Beauty Festa in the country.”
Loh added: “This year marks the third edition of our much-anticipated K-Beauty campaign. It reflects Watsons’ ongoing commitment to curating trend-forward, high-quality Korean products, solidifying our position as the go-to destination for beauty and wellness solutions that meet the evolving needs of our customers and members.”
The K-Beauty Festa 2025 which runs from April 24 to 27, 2025 at the Mid Valley Exhibition Centre, Kuala Lumpur, draws large crowds, offering a dreamy escape into the heart of Seoul’s beauty culture.
Watsons has transformed the event into a one-of-a-kind beauty playground with interactive activities, limited-time deals and the latest K-beauty trends.
This year, the festival featured two-fold participating brands with over 80 renowned brands, and offered an immersive experience for K-beauty enthusiasts, ranging from skincare, cosmetics, healthcare and personal care to exclusive K-pop merchandise.
In addition, the campaign expanded into K-wellness, introducing a broader range of health-forward products to support a more holistic approach to self-care and well-being, reflecting the evolving lifestyles of customers.
In a collaboration with local illustrator Yellobanana, the event featured an interactive world for visitors to explore dreamy installations, discover their perfect K-beauty look, and snap Instagram-worthy shots at specially designed check-in spots.
In addition, consumers who made purchases were offered complimentary gifts through gift-with-purchase (GWP) promotions. Customers will receive a cute bag with a minimum cost of RM150, a stylish laptop bag with RM250, and a functional wagon to store all their purchases with RM350.
Customers also enjoyed complimentary product redemptions at selected booths and participated in interactive demos while discovering the latest innovations from their favourite K-beauty brands.
Watsons is partnering with SUKA Travel & Tours to launch the Watsons K-Beauty Spend & Win Contest. Customers who spend a minimum of RM120 on participating K-beauty brands in-store or online from April 15 to May 5, 2025 will stand a chance to win prizes.
Ten lucky members will win 6D4N tour packages to Seoul, Korea, and twenty lucky members will win exclusive Korean health & beauty product hampers worth up to RM500 each.
Customers can purchase the limited edition RM9.90 Secret Enamel Pin and the specially designed K-Beauty Acne Patch, available exclusively at the Watsons stores and online.
For more information, visit www.watsons.com.my or its official social media channels.
