Watsons Malaysia is welcoming the Year of the Dragon with its #HappyBeautifulYear 2024 campaign titled ‘Enter the Dragons’, with festive short film, members promotions and nationwide sale to celebrate the festivities.
The campaign aims to foster togetherness, emphasize family unity and highlight the importance of health and beauty in celebration of Chinese New Year.
Caryn Loh, the managing director of Watsons Malaysia and regional exclusives director of Watsons International said the celebration this year revolves around the theme to foster a harmonious and joyful celebration, along with unity and happiness among loved ones.
“With the new year brimming with hope, we wish that this Year of the Dragon brings everyone good energy, strength and success.
“We hope our customers will enjoy the Watsons #HappyBeautifulYear 2024 campaign, which is set to bring excitement and promising great savings for everyone,” she said.
The highlight of the campaign is the CNY 2024 brand film, ‘Enter the Dragons,’ in the story unfolds around the Dragon family, exploring various ways to share health and beauty secrets with Long Mama.
The film features a star-studded cast, including Mimi Choo, international artistes, and Watsons Ambassador Phei Yong, along with Watsons celebrity friends such as Han Xiiao Aii, Amber Chia, Perry Kuan, Joey Kong, Mark O’Dea, Alvin Wong and Chelsia Ng.
Watsons’ ‘Enter the Dragon’ #HappyBeautifulYear 2024 has been officially released on Watsons’ official social media channels, including Facebook, YouTube, and Instagram. Watch the featured film on Watsons Malaysia’s official YouTube channel here: https://youtu.be/9SSvCYsDDFk
Watson ushered into the new year by giving back to the community, sharing blessings with the less fortunate.
“As we begin the new year, Watsons has always been at the forefront of giving back to the community. We visited over 14 elderly homes and orphanages throughout Malaysia, providing essential products, supplements, personal care items, and food supplies worth close to RM100,000.
“We hope to bring joy, happiness, and care for the well-being and health of the elders and children this festive season,” said Loh.
To kickstart the #HappyBeautifulYear2024 campaign, Watsons is offering a sales promotion of up to 50% off on all health & beauty needs, CNY hampers, health and beauty savings of more than RM200 and an additional RM18 instant off with minimum spend in-stores and online.
“Watsons Club members are in for an even bigger treat with grand prizes worth up to RM3,888,888 including a grand prize of a brand new fully electric Tesla car, Apple gadgets and Watsons vouchers.” said Watsons Malaysia marketing and customer growth general manager Danny Hoh.
Hoh added, “Apart from the prizes offered, Watsons Club members will get to enjoy free gift with purchase such as angpow packets and limited edition reusable bags. Watsons Elite Club member can get a free Yee Sang Plate with a minimum spend. Not forgetting, a special online sale on Jan 18 January and Jan 28 2024 with savings up to 80% off and many more attractive offers.”
To be in the running to win the grand prizes, members will have to spend RM80 in-store and online with any Visa card from now until Feb 29, 2024.
For more information, visit https://www.watsons.com.my/member-monthlyspecial
For greetings sticker-pack in celebration of the Happy Beautiful Year, customers can download the #HappyBeautifulYear sticker sets, accessible on Instagram, WhatsApp, and Telegram. Additionally, customers can try the AR Filter, available from Jan 22, 2024 onwards.
For more information visit nearest Watsons store or www.watsons.com.my. Browse Watsons’ e-Catalogue for new, exclusive deals and promotions.
