Watsons Malaysia collaborated with IOI City Mall Fashion Week 2025 to present a vibrant showcase of health and beauty brands and products, including the unveiling of its new uniforms, a key milestone under its brand refresh of “The New Beautiful.”
The full brand takeover fashion show and official hair and makeup partnership mark a bold new chapter in style and beauty experience for Watsons.
This impactful brand presence reinforces Watsons’ position as the leading health and beauty retailer in Malaysia while highlighting a progressive approach to customer experience and team empowerment, with health and beauty innovation.
Watsons Malaysia managing director and AS Watson Group Health and Beauty Asia chief operating officer Caryn Loh said: “We call it “The New Beautiful” because beauty today is no longer just about how we look, it’s about how we feel, how we care and how we live.
“This collaboration reflects how we show up every day proud, confident and connected to our customers.
“Alongside this, we’re also unveiling our new uniform, exciting new experiences for our members with an advanced loyalty program, health and lifestyle initiatives, e-commerce and express delivery services and exclusive promotions, that define the future of Watsons.”
With a four-day extravaganza of immersive Watsons experience with runway shows, influencer appearances and beauty activations, IOI City Mall Fashion Week is set to captivate fashion enthusiasts from June 18-21, 2025.
The fashion show kicked off to a glamourous start on the runway at the mall’s Lower Ground, East Court on June 18, with the vibrant energy of Watsons’ refreshed uniforms, designed to empower team members with a modern, functional look that reflects their identity.
With premium detailing and everyday comfort, the new uniforms embody the brand’s commitment to helping people Look Good, Do Good and Feel Great
The runway debut featured Watsons’ Ambassadors Phei Yong and Ayda Jebat, and Watsons Celebrity Friends, including Amber Chia, Nabil Mahir, Fiqrie, Arisa, Joshua, Gajen, Shu Faye, and Kavitha. Their presence brought to life the confidence, authenticity and sense of purpose behind Watsons’ brand refresh.
After the high-energy opening, models on the runway showcased the latest in J-beauty, K-beauty and Malaysia’s homegrown beauty brands, offering diverse, trend-driven selections that resonate with every beauty lover.
The show also featured popular actress and singer Ayda Jebat with her captivating performance.
Backstage, Watsons transformed beauty into artistry as the official hair and makeup provider for the entire fashion week.
The event saw flawless makeup looks achieved with the support of leading beauty brands, including Bad Lab, Bzu Bzu Little Lady, Dazzle Me, Maybelline, Skintific and APT Hair Salon.
Styling support from Watsons’ beauty and health portfolio includes a variety of brands, including C.Code, Ever Collagen, Hair System by Watsons, Judydoll, Kate, Kiss Me, Klorane, Lucidol-L, NH Detoxlim, Schwarzkopf, Silkygirl, Swisse, Wardah, Wet n Wild, Y.O.U, Yukazan Supplement and Watsons Brand.
Fashion takes centre stage at Watsons x IOI City Mall Fashion Week throughout the week with daily catwalks featuring brand collaborations between Watsons and mall tenants.
Highlights include the Lacoste Fashion Show by Swisse, IOI Weddings by Maybelline, Sui Sui by Y.O.U, Kashka by Wardah, East India Company by Bad Lab, Bayu Somerset & Clarks by Dazzle Me, Colegacy by Skintific, and the Kids Fashion Show featuring Babyshop, Max Fashion, Mothercare, Poney, and Rookie by Bzu Bzu Little Lady.
The excitement continues with the upcoming Watsons Beautopia Beauty & Wellness Expo, set to take place at IOI Grand Exhibition and Convention Centre from July 3–6, 2025, where enthusiasts can explore top skincare, makeup, wellness and exclusive brand experiences, all under one roof.
For more information, visit www.watsons.com.my or @watsonsmy on social media.
