VitaHealth assures quality with “Pilih Halal, Pilih VitaHealth” campaign

VitaHealth (Malaysia & Singapore) chief executive officer Dr KS Beh (left) and Guardian Malaysia & Brunei commercial director Chase Watling (right) launching the “Pilih Halal, Pilih VitaHealth” campaign at Jibby by the Park in Desa Parkcity, Kuala Lumpur on Jan 21, 2025.

VitaHealth, in collaboration with Guardian, has launched the “Pilih Halal, Pilih VitaHealth” campaign at Jibby by the Park in Desa Parkcity, Kuala Lumpur on Jan 21, 2025.

The campaign is aimed at promoting trusted halal-certified health products, certified by Jabatan Kemajuan Islam Malaysia (Jakim), to inspire trust and confidence among Muslim consumers.

VitaHealth and Gardian celebrates the official launch of “Pilih Halal Pilih VitaHealth” campaign.

Through this initiative, the brand emphasises inclusivity and cultural sensitivity, reinforcing its dedication to meeting the diverse needs of Malaysian society.

“Pilih Halal, Pilih VitaHealth is a reflection of our commitment to providing halal products that offer peace of mind, especially to the Muslim community, which forms the largest demographic in Malaysia.

“VitaHealth’s dedication to quality and compliance ensures that every product not only supports the health of our consumers but also upholds their values and trust in Halal standards,” said VitaHealth (Malaysia & Singapore) chief executive officer Dr KS Beh at the launch event.

VitaHealth (Malaysia & Singapore) chief executive officer Dr KS Beh said, “Pilih Halal, Pilih VitaHealth is reflecting VitaHealth’s dedication to quality and compliance, ensuring every product not only supports consumers health but also upholds their values and trust in halal standards.”

Dr Beh added, “Our collaboration with Guardian ensures that consumers have access to high-quality halal health supplements, and meets the growing demand for halal products that are not only effective but also trusted by the community.”

Chase Watling, the commercial director of Guardian Malaysia & Brunei said, “As a leading retailer in health and beauty, Guardian is committed to providing the best options to our customers. Our collaboration with VitaHealth reflects our dedication to meeting the demand for Halal products that are not only of high quality but also trusted. We are excited to be part of this initiative as it benefits the community.”

Guardian Malaysia & Brunei commercial director Chase Watling shares his excitement to collaborate with VitaHealth to meeting the demand for halal products that are not only of high quality but also trusted.

The launch event featured an official ceremony, live product demonstrations, and insightful discussions led by VitaHealth’s health experts.

Halal advocates also participated, sharing their personal experiences and underscoring the importance of choosing halal-certified supplements to support a healthier and more ethical lifestyle.

Nabiha Aimi, corporate partner from MyVitaLab, also shared her experience: “As someone who is passionate about supporting a healthy lifestyle, I believe in the importance of halal products that are both effective and trustworthy. VitaHealth’s commitment to quality and halal integrity ensures that I can confidently recommend their supplements to others.”

With more than 70 years of trust, VitaHealth offers an extensive range of Jakim-certified halal health products, including dietary supplements, herbal formulas and nutritional drinks. The brand maintains halal integrity at every stage, from sourcing ingredients to manufacturing, packaging and storage, upholding the highest standards of quality and compliance.

VitaHealth’s product range is available at Guardian stores nationwide.