UK cosmetic brand Revolution has officially made its debut in Malaysia through health and beauty retailer Watsons.
The launch was held at Alva KL, Ascott Star KLCC, Kuala Lumpur on March 8, 2024, and attended by representatives from Watsons Malaysia, including Danny Hoh, the general manager of marketing and customer growth; and Carrol Tan, the head of trading.
Revolution offers a range of cosmetics products, including foundation, eye palettes, lipsticks, primer, fixing spray and more.
The brand aims to provide customers with the latest ingredients, technology and formulations at an affordable price.
Joanne Yeoh, the business developer manager of Deanne Trading said, “The exclusive distributor of Revolution in Malaysia, is confident that Watsons is the ideal partner to communicate Revolution’s ideology. They strive to bring the latest technology in formulas and ingredients at the most affordable price, ensuring that Watsons’ customers and everyone can enjoy the beauty in terms of price, shade range, and accessibility through Watsons stores and online.”
Positioning the brand as affordable without compromising on quality, Revolution aims to make it accessible to everyone, empowering women worldwide and coinciding with the celebration of International Women’s Day.
“We are passionate about breaking down barriers that may hinder people from enjoying beauty, whether it’s due to price, limited shade range, or accessibility, and believe that everyone deserves to feel confident and beautiful,” Teoh added.
Guests at the launch were treated to a makeup demonstration by a renowned makeup artist, giving them a first-hand experience of wearing Revolution.
There was also a magic show in which audiences were entertained by the magician’s range of tricks.
