Malaysians’ favourite snack brand Twisties has introduced a new Malaysian flavour – the Nasi Goreng Berasap – in tandem with its #EmbraceYourGoreng campaign.
Twisties brand new flavour rides on the flavours from one of Malaysia’s favourite street foods, paired with the Twisties crunch.
According to the brand, the #EmbraceYourGoreng campaign takes inspiration from the original Twisties ‘Embrace Your Twists’ tagline by calling all Malaysians to stand out with their uniqueness.
It celebrates the unique ability of Malaysians to be able to get themselves out of sticky situations in funny, creative and unusual ways.
Mondelēz Malaysia and Singapore senior marketing manager Zaid Areff said Twisties is committed to the brand’s purpose of introducing fresh twists to its product line-up.
“With the introduction of Twisties Nasi Goreng Berasap flavour, Malaysians can now enjoy the authentic and delicious flavours of their favourite meal instantly and even on the go,” he said.
“The campaign message in #EmbraceYourGoreng is synonymous with our brand message of being able to celebrate the uniqueness in your own way. It invites Malaysians to ‘goreng’ yourselves out of everyday sticky situations driven by each individual’s personality and creativity,” added Zaid Areff.
This new flavour joins Twisties existing range, including BBQ Curry, Cheddar Cheese, Chicken and Cherry Tomato.
The Twisties Nasi Goreng Berasap flavour is now available at the Mondelez official Shopee and Lazada store, as well as major retailers, convenience and grocers at RM2.13 in Peninsular Malaysia and RM2.34 in East Malaysia.
