Malaysia digital telco Tune Talk has launched its an in-app entertainment hub – Games and Drama on the Tune Talk App, becoming the first telco in the country to offer both streaming and gaming within the mobile application.
The new feature allows users to watch dramas, play games and earn rewards all in one place, with no extra downloads or logins required.
Gurtaj Singh Padda, the co-founder, executive director and chief executive officer of Tune Talk stated during the launch event:“This is just the beginning. We are not just concerned about how people connect seamlessly; we are also changing what they can do with that connection.
“With our entertainment hub packed with games and drama, we’re turning the mobile experience into somethingfun, interactive and personal for everyone, while also doing our part for the nation by making entertainment easily accessible to the underserved.”
The new in-app feature was developed in partnership with Jolibox, a cloud entertainment platform specializing in content delivery and gamification.
Users can stream a curated selection of drama series, while the games offer a variety of casual, no-download-needed games that are quick to play and easy to enjoy.
Users can also earn Tune Talk points from every watch or play session, which can be redeemed to unlock content, skip ads or enjoy exclusive in-app rewards.
According to the Digital 2025: Malaysia report by DataReportal, 97.7% of the local population are internet users and there are 43.3 million cellular mobile connections in early 2025 – equivalent to 121% of the total population. This underscores the nation’s readiness for such integrated, app-based entertainment solutions.
Tune Talk head of marketing Shawn Lim said: “The entertainment hub transforms everyday connectivity into richer, more rewarding experiences. We have listened to our users, they want more engaging content, less friction, and seamless access. So, we delivered exactly that, straight into the app they already use every day.”
Mao Jiayuan, the director of global partnerships at Jolibox said the collaboration aims to bring this innovative experience to life for telco users.
“At Jolibox, our mission is to redefine how people access and enjoy digital entertainment.
“By embedding our platform directly within the Tune Talk App, we’re breaking down barriers and making it easier than ever for Malaysians to watch, play and be rewarded all in one place,” she said.
This initiative reflects Tune Talk’s long-term vision to become a lifestyle-first telco, leveraging cloud technology to deliver real value to modern users.
As part of the launch, Tune Talk is offering one-month of free access to all subscribers, starting from the launch date. After the promotional period, Drama will be available for Epik 50+ subscribers, while Games will be accessible to both Epik 50+ and Epik 35+ subscribers.
For more information, visit www.tunetalk.com/ or its social media channels @TuneTalk on Facebook, Instagram, and X.
