South Korean bakery chain Tous les Jours has opened its first store in Malaysia at Sunway Pyramid in Subang Jaya on June 4, 2025, with Malaysian franchise partner Stream Empire Holdings.
A second outlet is slated to open at Sunway Velocity on June 14, 2025 as part of the company’s expansion, targeting to open five outlets in the Klang Valley by the end of the year.
These openings mark the first stores in Malaysia following the signing of a master franchise agreement between South Korea’s CJ Foodville, the operator of Tous Les Jours, and SEH Food, a subsidiary of Stream Empire Holdings, in January 2025.
Jaclyn Tan, the chief marketing officer of Stream Empire Holdings stated during the launch event: “It’s with immense excitement that we open the doors to not one, but two Tous les Jours havens right here in Malaysia, brining truly special, freshly baked Korean inspired delights. We can’t wait to welcome our patrons and share the warm, inviting experience that Tous les Jours is all about.”
Tous les Jours literally means “every day” in French, and serves French-Korean- inspired pastries, cakes and breads and beverages.
Jeong Soo Won, the region head of CJ Foodville Southeast Asia said: “It’s fantastic to see Tous les Jours re-engaging with the vibrant Malaysian market through these two exciting new locations. The speed at which these openings have been realised speaks volumes about the strength of our partnership.
“We at CJ Foodville are confident that Malaysians will warmly welcome back the unique flavours and inviting experience that Tous les Jours is known for, and we are thrilled to support this expanded presence. “
Tous les Jours offers a range of light meals showcasing their signature breads curated with fresh fillings and vegetables, and an array of delectable desserts, including baked tarts, sweet breads and individual cake slices.
Customers can complement their baked goods with a selection of aromatic coffee and specialty beverages to pair with the sweet and savoury offerings.
For more information, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.
