Toshiba has launched its latest innovation, the Japandi series, making debut of its new Japandi Fridge, to meet emerging market trends for aesthetics and functional modern home living in Malaysia.
The Japandi fridge embodies the concept of the “Artistry of Harmony”, catering to those who embrace minimalism and simplicity. The fusion of Japanese minimalism and Scandinavian elegance brings a harmonious touch to any kitchen or home setting with soft, natural textures and recessed walnut handles.
The Toshiba Japandi fridge series, with its emphasis on simplicity, elegance and coziness, aligns with this demand. The innovative SeamlessFit slot-in design optimizes kitchen and living space, allowing for perfect integration into modern lifestyles.
Behind its exterior, the Japandi Fridge is designed with ultimate convenience in mind, incorporating technologies that preserve food at optimal freshness.
The fridge is equipped with OriginFresh preservation technology for meat and fish. The -1°C Pro Aging Technology ensures that ingredients are kept at the ideal temperature to enhance the flavor and texture of food, while the Soft-Freeze Mode of -3°C maintains ingredients in a slightly frozen state, preserving their texture and quality for longer.
Additionally, the Deep Freeze function, which freezes food quickly at -30°C, locks in both freshness and nutritional value.
Meanwhile, Toshiba’s HydroFresh technology keeps fruit and vegetables nutritious and juicy, while the PureAIR system eliminates 99% of bacteria, viruses and ethylene, providing 24-hour strong protection.
The fridge also features a 60-minute quick ice-making option, ensuring it keeps up with busy lifestyles while maintaining a sophisticated and effortless aesthetic.
Toshiba Sales & Services Sdn Bhd managing director Steven Yang said the company has focused on creating innovative and reliable solutions that elevate everyday living for over a century.
“As we move forward, we aim to continue this legacy by adapting to the ever-changing needs of the market and expanding our presence in Malaysia with products that resonate with consumers,” he said.
Also present at the launch event held at Oga Tea & Dining in Kuala Lumpur on Oct 3, 2024 were Toshiba Sales and Services general manager Desmond Chong, its product manager Ng Swee Yen and head of marketing Hee Kok Thai.
The event also featured a sharing session by award-winning artist and interior designer Bo Qiang and a salmon slicing presentation by Chef Kuwa from Japan.
Toshiba’s pioneering spirit has influenced how Malaysians interact with technology, from introducing the first televisions to providing kitchen appliances that simplify daily tasks.
Established in 1875, Toshiba’s products have evolved, marking key milestones that influence how people live today. The introduction of the Japandi fridge reinforces the company’s commitment to innovation and functionality in response to market trends.
The Japandi Fridge comes in two main variants: the GR-RF695WI-PGY(67) 585L multi-door model, priced at RM12,429 and the GR-RF690WI-PGY(67) 580L multi-door model, retailing at RM12,859.
Both models are available at major home appliance outlets. For more information, visit www.toshiba-lifestyle.com/my.
