Carlsberg Malaysia’s Top Ten Charity Campaign has raised a total of RM20.5 million for 10 vernacular schools to expand facilities and build infrastructure for the school.
Through its mission of “Brewing for a Better Today and Tomorrow”, the campaign which made its return after a 3-year hiatus has not only extended its reach to Sabah, but also reinforces the company’s pledge to supporting education and climate change action in support of UN Sustainable Development Goals (UNSDG).
Stefano Clini, the managing director of Carlsberg Malaysia said, “We are humbled and touched by the overwhelming generosity of the community, and the achievement would not have been possible without the contributions of our communities who have demonstrated their passion for education and the environment.
“It is a testament to the power of collective action and underscores our shared dedication to fostering positive educational change. We are truly moved by what can be accomplished when people come together for a better today and tomorrow.”
The brewery has partnered with Zero Waste Malaysia to raise awareness of the significance of waste management and foster positive change towards a cleaner and greener environment in schools via talks conducted in all 10 schools.
“Through this initiative, we aim to empower local communities through education and raise awareness about the importance of environmental sustainability. We strongly believe that with education and awareness, we can create a more environmentally conscious and socially responsible future generation, one that is built on a foundation of sustainable practices and responsible stewardship of the environment,” added Clini.
The recently concluded charity drive saw the achievement of SJKC Sin Ya in Penang, with a staggering RM7.8 million raised. It is the largest amount of proceeds raised in a single charity concert in Top Ten history.
Two schools in Sabah, SJKC Syn Hua and SJKC Lahad Datu Middle School, collectively raised RM1.8 million.
Beh Khoon Seng, the principal of SJKC Sin Ya, Penang said the Top Ten charity drive has provided the school with much-needed support and resources throughout the fundraising activities.
“Top Ten has also gone a step further by inspiring students to become aware of the importance of environmental protection and our teachers to instill environmental consciousness in their teaching,” he said.
Tan Cheng Teng, the chairman of Lahad Datu Chinese Chamber of Commerce, Lahad Datu Middle School said, “Top Ten’s unwavering support in raising awareness and coordinating efforts has helped us surpass our goal of RM600,000, raising a significant amount of RM1,111,111.11.
“The success of the event demonstrates the power of community support. We are confident that our grassroots school will continue to thrive and inspire generations to come,” he said.
Since 1987, Top Ten has contributed to the development of vernacular education in Malaysia through its fundraising platform to support school infrastructure upgrades, educational assets and programmes. Over the past 37 years, the initiative has raised a remarkable sum of RM568 million, benefiting a total of 684 schools across the country.
More information about the Top Ten Charity Campaign can be found at https://www.toptencharity.com.my/web/.
