Top detergent manufacturer Southern Lion’s charity fund-raising campaign has benefitted 200 primary one students from the People’s Housing Programme, or PPR communities in Kuala Lumpur, Selangor, Johor and Penang with back-to-school essentials for the 2023/2024 school year.
As part of the ‘Cerahi Kehidupan Bersama Top’ (Brighter Future with Top) campaign held from Dec 15, 2022 to Jan 15, 2023, a portion of sales from selected Top detergent products purchased from Mydin stores nationwide was channelled to help urban poor families by providing back-to-school essentials for their children.
The back-to-school essentials include school uniforms, school shoes, socks, stationery set, pencil case, school bag, personalised bag tag and colour pencils for each child.
In addition, each family received a 2.1kg pack of Top Super Colour powder detergent and a reusable detergent dispenser.
Southern Lion Sdn Bhd senior general manger Carmen Foo said, “Based on consumer spending trends we estimated a lower fund collection, but Top customers shopping at Mydin stepped up to support the campaign because the education and well-being of children is important to them, as it is for us. We are elated by the thoughtfulness and kindness of Top customers.
“Kudos to the JKM team for their efficient and caring liaison with PPR communities, and for the logistic support to distribute these essentials to the families.
“Our thanks to everyone for this cooperation on this campaign. 200 primary one students from PPR communities have a brighter future thanks to you.”
This year’s Cerahi Kehidupan Bersama Top campaign has benefitted communities in PPR Seri Pahang and PPR Seri Pantai in Lembah Pantai, Kuala Lumpur; PPR Desa Rejang in Setiawangsa, Kuala Lumpur; PPR Taman Putra Damai in Lembah Subang, Selangor; PPR Taman Cendana in Pasir Gudang, Johor; and PPR Desa Wawasan and PPR Ampang Jajar in Penang.
The Cerahi Kehidupan Bersama Top campaign which has been held for eight years consecutively since 2015, has benefited 3,406 children from 104 communities nationwide with back-to-school essentials, while contributing Top detergent products to their families.
The latest campaign, launched in collaboration with Mydin and Jabatan Kebajikan Masyarakat (JKM), was another success with the generosity and support from members of the public.
