TOP has introduced a new line of Super Colour powder detergent and Colour Protect liquid detergent with a breakthrough 5D Colour ProTech laundry technology.
Ranked No.1¹ detergent in Malaysia, TOP said the new line of detergents with the 5D Colour ProTech Technology deploys five colour benefits, and works by keeping dark colours dark and bright colours vibrant through removal of chlorine in wash water, allowing colours to shine through by removing stubborn stains.
Developed by Lion Corp, the breakthrough innovation with its unique cross colour resistance technology prevents colour bleeding. It also prevents pilling due to friction by maintaining fabric smoothness, as well as preventing early aging of fabric to help clothes last longer.
All TOP detergents including the colour signature line are powered by Advanced Micro-Clean Tech using Lion Japan’s Anti-Microbial Tech that deploys next generation detergent technology to remove 99.9% of viruses including Covid-19, Influenza A and Coxsackie, and bacteria.
This specially curated multi-tech formulation includes anti-malodour, anti-mite dust and anti-sebum functionalities, and has bolder scent technology with proven efficacy in malodour control.
With the combination of 5D Colour ProTech Technology and Advanced Micro-Clean Tech in the new TOP colour signature line of powder and liquid detergents, customers can expect an uplifting laundry experience in saving time, reducing effort, increasing ease-of-mind while protecting and preserving the fabrics for long lasting.
Embracing the rising wave of global green eco-consciousness, TOP debuts a new eco-refill pack for its premium liquid detergents including the TOP Colour Protect (3.2kg) TOP Stain Buster (3.4kg) and TOP Silky Miracle (3.2kg) liquid detergents.
The eco-refill packs feature a sleek and slim design for easy transport and storage, and a screw-top nozzle for easy, targeted and spill-resistant use.
Most importantly, they reduce 80% of plastic usage compared to the classic detergent bottle format, and are recyclable which help to reduce carbon footprint.
“Globally we are seeing a return to bright coloured clothing after the dreary pandemic era work-from-home pajama-like uniform.
“Malaysians need a powerful, time-saving laundry solution that would take the guesswork out of all-colour inclusive single load laundry, helping them live a more hygienic, sustainable and eco-conscious lifestyle that will let them stay true to their colours.
“The TOP Colour Signature line of powder and liquid detergent delivers what consumers need,” said Southern Lion Sdn Bhd senior general manager Carmen Foo.
Top also announced the launch of the TOP Hari-Hari Warna-Warni campaign in collaboration with Kloth Cares and INTI International College Subang’s Center of Art and Design (ICAD) to introduce the new Colour Signature line through nationwide roadshows.
The roadshows will feature mini pop-up stores and exhibition to showcase upcycled wearable fashion by students from INTI’s ICAD Fashion Design using fabric contributed by Kloth Cares, a social enterprise which aims to keep fabric waste out of landfills by upcycling used fabric into new, everyday items.
TOP Hari-Hari Warna-Warni nationwide roadshow locations:
Visitors to the TOP Hari-Hari Warna-Warni roadshow will receive a TOP Colour Signature sample box of 90g liquid and 100g powder.
Throughout the roadshow, customers who make purchases can redeem various free gifts, depending on the amount spend
Any purchase, which must include one TOP Colour Signature product, of RM20 and above in a single receipt will receive a TOP face towel or TOP nylon bag. For purchase RM40 and above will receive a limited-edition designer TOP laundry basket and TOP powder container, while for purchase RM60 and above, a TOP eco bag and TOP Colour Signature powder 750g.
Those who wish to participate in the TOP Hari-Hari Warna-Warni Sustainability campaign to make the planet less trashy are advised to be at the roadshows from 10am to 12noon with at least 10 pieces of old clothing to be donated for upcycling
The first 30 donors will receive a free TOP Colour Signature 750g detergent. Those who want to donate old clothes after noon will receive a TOP Colour Signature sample box of 90g liquid and 100g powder detergents.
Visitors can take their most creative photographs at the pop-up stores, post it to their social media feed with the hashtags #TOPdetergent and #TOPHariHariWarnaWarni to be in the running for RM30 TouchNGo e-wallet pin.
¹ Based on Retail Index Service for detergent category for the 12 months ending December 2021 in Total Malaysia (©2022 NielsenIQ (Malaysia) Sdn Bhd).
