After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is makinga big comeback with its iconic street food festival on-ground for a street food experience like never before.
While gearing up for the big festival, the brand encourages Malaysian fans and street food lovers to recommend their favourite street food spots for other street food lovers to try by dropping a pin on the microsite and get rewards in return.
With all the fan recommendations and reviews, Tiger would create an exclusive street food directory for Malaysians who want to hunt for some of the hottest dishes in town.
This year’s theme for the Tiger Street Food Festival features all things hot and spicy. The best way to enjoy these bold flavours is with Tiger Crystal.
The Tiger Crystal Fire Truck will be making an appearance at selected outlets in the Klang Valley, Penang, Ipoh, Melaka and Johor regions from now until October 14.
This lok lok truck with a twist serves innovative versions of familiar street food flavours in the form of skewers, paired with a variety of hot and spicy soup bases and sauces from curry laksa, tom yum, prawn noodle, white pepper, mala, and spicy sour vegetable.
Fans can take up challenges like the Fire Challenge to test their limits with the hottest street food and score ice-cold Tiger Crystal to get the perfect pairing for the ultimate street food experience.
The “Hottest Hour” activation at selected hours every weekend will surely bring the heat up with the hottest promotions for fans.
“We are committed to continually elevating the street food experience for Malaysians, and this year’s hottest hunt is no different.
“We want fans to be part of the ultimate street food experience and not only learn about new spots but contribute their say leading up to our festival.
“We hope fans will bring the heat and excitement to enjoy the hottest street food paired perfectly with Tiger Crystal,” said Tiger Beer Malaysia marketing manager Joyce Lim.
Fans who want to enjoy the street food experience from home leading up to the event can also be part of the fun.
This year’s Tiger Street Food campaign features limited-edition packaging of Tiger Beer and Tiger Crystal cans and bottles, inspired by some of the renowned local street food dishes like char kuey teow, grilled sting ray and lok lok.
The limited-edition cans and bottles are available for purchase at selected hypermarkets, supermarkets, restaurants and food courts.
Fans who are looking forward to the long-awaited Tiger Street Food Festival launching on October 27 can look out for more updates on the microsite in the coming weeks.
The event features maze-like alleyways and secret rooms to unlock extra rewards and prizes for fans for an elevated street food experience paired perfectly with Tiger Crystal.
Tiger Beer, the Tiger Street Food Festival, and all related activities and promotions are open to non-Muslims aged 21 and above only.
Fans are urged to enjoy responsibly, and not drink and drive.
