Tiger Beer Malaysia has launched the Tiger Crystal Fire Starter platform to help fans find their inner fire by picking up passions and mastering them with confidence.
This year, the Fire Starter campaign uses AR facial recognition and a unique personality assessment to help fans discover their burning passion within and learn from mentors with tutorial sessions in the realms of bouldering, dancing, rollerblading, jump rope and football.
“As a brand that is brewed for your fire, we want to empower Malaysians to master something they never thought possible. It can be challenging to know where to begin with a new passion, so we wanted to make it easier with our AR Filter.
“With a selection of only the best mentors and exclusive classes, we are excited to create a community where fans can uncage their inner fire with the passion points suitable for them,” said Tiger Beer Malaysia marketing manager Joyce Lim.
All fans have to do is check out the website https://firestarter.tigerbeer.com/ to get started, answer a series of questions, have the AR facial recognition do a scan and it will reveal a passion point best suited for them.
Then, fans can share their results on social media platforms with the hashtags #TigerCrystalMY, #FireStarterMY and #UncageYourInnerFire while tagging @TigerBeerMY to stand to win an exclusive class with mentors and even weekly prizes related to their passion point.
Mentors, namely Wee Chong Hooi for rollerblading, Janine Cherrie for jump rope, Danny Lee for dancing, Rubes Charles Leong for bouldering, and Patrick Tee and Charles Saw of D Skills Academy for football will share some useful tips and tricks via physical and virtual classes.
Fans who join the Fire Starter District Festival from June 2 to 5, 2022 at Sentul Depot will get a chance to try out their passions first-hand, guided by the mentors.
Those who participate are in for a rewarding experience as they get to be part of a growing community of like-minded fans and hone their skills with the help of the mentors.
Participants will get to redeem free bottles of Tiger Crystal at the end of their course and hang out with fellow fans who have unleashed their inner fire.
The journey doesn’t end there. The Fire Starter community will continue to grow in the weeks to come with more classes and giving fans the opportunity to refine and enhance their skills in their newly discovered passion with the guidance of experts.
