Tiger Beer Malaysia is turning football passion into living history with its latest campaign, Roar United Together Roars Louder, in partnership with Manchester United.
The campaign rewards fans with exclusive merchandise, football-themed activations and the ultimate trip to Old Trafford.
For the very first time, one fan will be chosen to personally deliver the Roar United Archive – a powerful collection of Red Devils fans stories – to Old Trafford, where it will be showcased in the iconic Manchester United Museum, ensuring Malaysia’s fan voices echo on for generations to come.
To build the archive, Tiger Beer has open submissions from Oct 20 to Nov 23, inviting fans to share their personal Manchester United stories and nominate the person who first sparked their love for the club.
Each entry generates a personalised e-invite to reconnect with that person over a Tiger Beer and shared memories of the club.
Tiger Beer will also be popping up at selected bars in Malaysia this November, inviting fans to feature their stories in the Roar United Archive and take on football-themed challenges to win exclusive Tiger x Manchester United merchandise.
The top 10 most inspiring stories will be invited to a private event in Kuala Lumpur for the final challenge, where they will compete to win an exclusive Tiger x Manchester United merchandise and the ultimate reward: an all-expenses-paid trip for two to Old Trafford, representing the passion, loyalty and roar of Malaysia’s Red Devils fans.
With the football season in full swing, Tiger Beer continues to rally fans to celebrate louder than ever, cementing its role in uniting communities through the power of football.
“Tiger Beer has always been about uncaging passion, to be bold, loud and unafraid. Football is where that spirit comes alive, fuelled by connection, and the collective roar of fans that refuses to be silenced,” said Tiger Beer Malaysia marketing manager Julie Kuan.
“We are proud to give Manchester United fans in Malaysia the opportunity to make their voices heard at Old Trafford. Together Roars Louder is our belief that when fans unite over football and Tiger Beer, the moments created become unforgettable – and live on forever,” she added.
Tiger Beer is turning up the excitement with nationwide promotions running from now until Nov 30, 2025, offering consumers the opportunity to redeem exclusive Tiger X Manchester United merchandise.
In participating coffee shops and food courts (from now until Nov 15), consumers who purchase big bottles of Tiger Beer stand to win one of 500 Tiger X Manchester United luggage or 7,000 Tiger X Manchester United duffel bags by checking under the bottle caps for the designated image/logo.
Meanwhile, in East Malaysia, consumers who purchase two big bottles of Tiger Beer and one big bottle of Tiger Crystal may redeem a free exclusive Tiger X Manchester United drawstring bag.
Bars, pubs, hypermarkets, supermarkets, convenience stores, 99 SpeedMart and digital marketplace (from now until Nov 30), consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager can submit their entries to win prizes, including six Grand Prize winners receiving an exclusive trip for 2 to Manchester and up to 5,000 Tiger X Manchester United goodie bags.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
For more information, visit Road to United: https://uncage.tigerbeer.com/
